RKCR/Y&R has created new work for ghd, the professional hair styling brand, featuring Katy Perry for the launch of its Scarlet Collection. The ads, which were shot by world renowned photographer David LaChapelle, show Katy Perry, the face of ghd and the epitome of modern style and fashion, with a ‘20s make over bringing to life the decadence and sophistication of the time. In the ads, Katy is immortalised as a mystical Snow White for the Scarlet Collection campaign.
Print advertisement created by Y&R, United Kingdom for ghd, within the category: Health.
Creative Partners: Steve Williams, Adrian Lim
Executive Creative Director: Damon Collins
Client Service Director: Vicky Jacobs
Account Director: Katey-Ellen Price
Producer: Ali Power
Account Planner: Ellie Grant
Production Company: CXA
Photographer: David LaChapelle
Chief Marketing Officer: Michael Cohen
Global Brand Equity Director: Sarah Lambley
Media Company: Carat Media
Media Planner: Jon Kershaw