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Katy Perry

Agency Network: 
Published/Aired: 
October 2011
ghd:  Katy Perry
ghd Print Ad -  Katy Perry

Description

RKCR/Y&R has created new work for ghd, the professional hair styling brand, featuring Katy Perry for the launch of its Scarlet Collection. The ads, which were shot by world renowned photographer David LaChapelle, show Katy Perry, the face of ghd and the epitome of modern style and fashion, with a ‘20s make over bringing to life the decadence and sophistication of the time. In the ads, Katy is immortalised as a mystical Snow White for the Scarlet Collection campaign.

Print advertisement created by Y&R, United Kingdom for ghd, within the category: Health.

Caption

You can do anything with your hair

Advertising Agency: RKCR/Y&R, UK
Creative Partners: Steve Williams, Adrian Lim
Executive Creative Director: Damon Collins
Client Service Director: Vicky Jacobs
Account Director: Katey-Ellen Price
Producer: Ali Power
Account Planner: Ellie Grant
Production Company: CXA
Photographer: David LaChapelle
Chief Marketing Officer: Michael Cohen
Global Brand Equity Director: Sarah Lambley
Media Company: Carat Media
Media Planner: Jon Kershaw
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Highest Rated

makelogobigger's picture

they reduced the size of her FUCKING TITS!!! WHATS WRONG WITH YOU FAGS?!!!

makelogobigger
Activity Score 470
Copywriter
vote4pedro's picture

it's rare that you see a good fashion ad. this is no exception.

vote4pedro
Activity Score 4601
Copywriter
kleenex's picture

She has on nice outfits, but I HATE the show choices.

kleenex
Activity Score 58721
Web Designer/Developer
artyduran's picture

Nice art direction. But, where's the concept?

artyduran
Activity Score 1582
Copywriter
Milan Solanki's picture

Nice pic., is it ad?

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
NicoCiego's picture

This is Ads of the world. seriously.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Seriously Crazy's picture

why the long concept note..just to get the message across that katy perry is the (new) brand ambassador, just in case people didn't get it from the "ad"?hmm..

Seriously Crazy
Activity Score 638
Cheerriiee's picture

I loved the ad, very involving, plus i love katy.

Cheerriiee
Activity Score 952
Graphic Designer
makelogobigger's picture

they reduced the size of her FUCKING TITS!!! WHATS WRONG WITH YOU FAGS?!!!

makelogobigger
Activity Score 470
Copywriter
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