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Homosexual Biography, Salvador Dali

Campaign
Agency Network: 
Published/Aired: 
April 2010
GGB:  Homosexual Biography, Salvador Dali

Description

Print advertisement created by Leiaute, Brazil for GGB, within the category: Public Interest, NGO.

Advertising Agency: Leiaute Propaganda, Salvador, Brazil
Creative Directors: Carlos Andrade, Raul Rabelo
Art Director: Victor Azevedo
Copywriter: Rodrigo Soares
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Highest Rated

Themadartist1972's picture

why all painters have to be homosexuals ? not convincing at all !

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Billoughsby's picture

Thank goodness these guys have finally told us the story of Salvador Dali, which until now has only been available in every encyclopedia printed in the last 80 years, and 140,000 sites online and counting. Talk about boldly going...

Billoughsby
Activity Score 5154
Art Director |

That's it.

Bob.C's picture

A couple of thoughts on this and the other three ads. I think that the idea is good, but there seem to be a few weakness; for example by calling it Homosexual Biography you may well have stopped readers who are biased from reading the copy, so it won't have changed their mind.

I also agree with Billoughsby it seems to be an encyclopedia extract - the copy doesn't really reach a conclusion that persuades the reader of anything- soft conclusion mentioning the fact that he was successful and gay would demonstrate the the point you're trying to make (it would have written very gently).

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

tirthomitro's picture

but was dali, or for that reason frida & da vinci, gay?
i do not know. can anybody throw a little light on this area...
plz!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Themadartist1972's picture

why all painters have to be homosexuals ? not convincing at all !

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Stokman's picture

I think, ad says there would be no difference if they were gay. Their success and biography would be same.

Stokman
Activity Score 8
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