Video

Campaign
Agency Network: 
Published/Aired: 
September 2009
Getty Images:  Video

Description

Print advertisement created by Y&R, Israel for Getty Images, within the category: Professional Services.

Caption

gettyimages Retro
For old footage

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Directors: Tal Ben Ari, Lior Zaid
Art Directors: Erez Avshalom, Eyal Carmi
Copywriter: Matan Yedidya
Account Director: Adam Polachek
Account Supervisor: Dana Cogan, Liraz Kolodro
Account Executive: Anat Ruderman, Maya Yagel
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Highest Rated

alexander_bickov's picture

I dont get this idea

alexander_bickov
Activity Score 3281
Guest's picture

love it!

Guest
alexander_bickov's picture

I dont get this idea

alexander_bickov
Activity Score 3281
Guest's picture

what is it?i can understand....

Guest
silvi's picture

No hay mucho para entender. Es un anuncio basado en la gráfica, no en el concepto.

silvi
Activity Score 4170
Copywriter
everartz's picture

do we just put 2 elements together and call it an ad?

everartz
Activity Score 7613
Art Director |

| everartz |

DarkSide's picture

What the hell happened to the perspective on the tape!
Check the right side then check the left, not even Dali used so weird distortions...

DarkSide
Activity Score 1064
Other
Guest's picture

yeah that's strange.

Guest
Guest's picture

I agree.... art direction should be more precise!

Guest
plainview's picture

Bush league photography and retouching. Can't believe this got through TWO art directors, a creative director, account people, and the client.

plainview
Activity Score 12
Dev Kumar's picture

A very good idea that has been executed very well.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

Can't believe. It's a fake, right? Why so stretched? It's... it's impossible Gettyimages approved this one! C'mon!

Guest
Guest's picture

really bad ... getty you can do better

Guest
arslan722's picture

plz ........will somebody explain???
Dev Kumar can u?

arslan722
Activity Score 81
Graphic Designer at Faisalabad
Dev Kumar's picture

a) Old songs, hence the cassette, which is outdated b) Old images, hence the floppy disk, which is also outdated c) Old footage, hence the video cassette, which too is outdated. The idea is, if you're looking antique media products, Gettyimages have got them.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

hey that tape perspective is reeeally messed up!

Guest
kurtberengeiger's picture

I can appreciate the idea behind this series. Sweet and simple.

kurtberengeiger
Activity Score 7357
Copywriter
Guest's picture

The greatest ideas are simple. Simplicity is the essence of every exceptional ad. After all, the communication must be made by keeping in mind the target segment of that particular product or service. :)

Guest
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