Girl

Campaign
Agency Network: 
Published/Aired: 
March 2014
Getty Images:  Girl

Description

Print advertisement created by Publicis, Venezuela for Getty Images, within the category: Professional Services.

Caption

Tell any story you want

Advertising Agency: Publicis, Caracas, Venezuela
Chief Creative Officer:: Gerardo Pernia
Creative Directors: Demian Campos, Noraida Otazo
Art Directors: Demian Campos, Javier De Bourg, Yoryi Cantor
Copywriter: Sergio Sanchez
Illustrator: Térmica Studio
Approval: Gregorio Marrero
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mmackinven's picture

I'm struggling to see a connection, as to why a housewife/girlfriend would use stock imagery for an excuse???

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

Cutarica's picture

it's not about the excuse, it's about how you choose what the story to be about: a late night coming from a party, being late for having a flat tire, etc.

Cutarica
Activity Score 3451
Illustrator
Phillhb's picture

So in this case the story she wants to tell is an excuse, right?

Nice idea, and after the other executions i got it, struggles on its own.

Phillhb
Activity Score 377
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