Agency Network: 
Published/Aired: 
February 2007
German Foundation for Monument Protection:  Bank note, 3

Description

Print advertisement created by Ogilvy, Germany for German Foundation for Monument Protection, within the category: Public Interest, NGO.

Caption

Germany's historic monuments need help. Donations: Account No. 30 55555

Advertising Agency: Ogilvy & Mather, Germany
Creative Directors: Simon Oppmann, Peter Roemmelt
Copywriter: Peter Roemmelt
Art Director: Simon Oppmann
Photographer: Hana Kostreba
Photo Editors: Hana Kostreba, Robin Ebener
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Highest Rated

imke's picture

Its great

"Idea never die"

imke
Activity Score 472
imke's picture

Its great

"Idea never die"

imke
Activity Score 472
Green_Hornet's picture

Has been done before!
e.g. by www.jvm.de for "Der kleine Nazareno" in a more beautiful way. This looks like a student ad!

Green_Hornet
Activity Score 55
Art Director
truecopy's picture

Simple and it works...good one.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

Ney Frances's picture

fair enough! 7/10

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

Nthngmn's picture

Always liked these. beautiful and easy

Nthngmn
Activity Score 626
Art Director
chintan ruparel's picture

ah..these are hitting the right 'note' ;)

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

rRoll's picture

hi there, i´m new here... well... the campaign is fine, i like it

rRoll
Activity Score 10
Copywriter
Minimum's picture

I for one find it a bit arrogant for them to suggest that every image on our bills here in Europe are buildings from Germany... theyre not.

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Sick-of-adS's picture

wow... its advertising man.. what u talking about.. wierd thoughts u got!

Sick-of-adS
Activity Score 250
Art Director
Ney Frances's picture

each country has it´s own bills, isn´t it?

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

addyhoch10's picture

the bills are the same in every eurozone country. they show examples of european architecture. these buildings do not exist, they just represent the various artistic periods in europe.

@Minimum: i know what you mean but.. these ads run in germany and they're supposed to make germans donate for their historical buildings. as the euro is the common currency in germany i think it's just appropriate to use the euro bills. i don't think this is about arrogance.

i love these ads, great work by o&m.

addyhoch10
Activity Score 2592
Art Director
Ney Frances's picture

thank´s mate!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

Endeio's picture

This is good. 8/10

Endeio
Activity Score 270
Copywriter
Rog's picture

Not familiar with Dueschemarks (or how it's spelt!)

... but get the jist.

Not bad, but does it make me want to help?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

me thinks's picture

Yes, it does motivate me to help them but I'm not german.

Great work, fellas.

me thinks
Activity Score 722
Copywriter
Desi's picture

It's Euro.

Nice and it won quite a few awards.

Desi
Activity Score 1042
Dick Huges's picture

Classic

Dick Huges
Activity Score 937
Copywriter
lsadunb's picture

Bronze Lion in 2004.

lsadunb
Activity Score 571
Copywriter
Global Cheese's picture

Global Cheese

hee hee

Global Cheese
Activity Score 80
Creative Director |

Global Cheese

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