Advertisement
Agency Network: 
Published/Aired: 
October 2008
Georgia Innocence Project:  Pete Williams

Description

The Georgia Innocence Project is a non-profit group that uses DNA technology to prove wrongly convicted prisoners innocent of all charges. Oftentimes, these men have spent
decades in prison, wasting their lives. It's a pretty powerful message, once you imagine how much life you could miss, all because of someone else's mistakes.

Print advertisement created by 22 Squared, United States for Georgia Innocence Project, within the category: Public Interest, NGO.

Caption

Imagine missing your life for a case of mistaken identity.

Advertising Agency: 22squared, Atlanta, USA
Creative Director: Susan Treacy
Associate Creative Director: Bill Allen
Art Director: Carter Lewis
Copywriter: Molly Molina
Log in to post comments
Guest's picture

these are pretty nice. maybe a little too simple, but still quite good. ST is very good...

Guest
Tripioso's picture

Excellent.

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Guest's picture

good. still..why isn't he agging as he's hading away?

Guest
Guest's picture

He doesn't age because his life is on hold. The moment he's put in prison, his life stops moving forward; he's stuck living as the man who's wrongly accused.

Obviously, I think these are fab to the max.

Guest
Guest's picture

coming up with such a project is a brilliant thot in the 1st place. the client should get the nobel for 'peace'
secondly the agency should preserve the brains behind the campaign. it'll come in handy for the future. the complex, dark future, i.e.

Guest
Guest's picture

Boring! Opportunity missed.

Guest
Roshan Quintus's picture

anyway there is nothing exiting in this issue. so i guess the execution has to be "Boring"
yes its real work.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

Boring? It's not a wonderbra ad. Effective is the word.

Guest
Guest's picture

Real work. Brilliant . great contribution done towards a better world.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement