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Agency Network: 
Published/Aired: 
October 2008
Georgia Innocence Project:  John White

Description

The Georgia Innocence Project is a non-profit group that uses DNA technology to prove wrongly convicted prisoners innocent of all charges. Oftentimes, these men have spent
decades in prison, wasting their lives. It's a pretty powerful message, once you imagine how much life you could miss, all because of someone else's mistakes.

Print advertisement created by 22 Squared, United States for Georgia Innocence Project, within the category: Public Interest, NGO.

Caption

Imagine having your life taken away for something you didn't do.

Advertising Agency: 22squared, Atlanta, USA
Creative Director: Susan Treacy
Associate Creative Director: Bill Allen
Art Director: Carter Lewis
Copywriter: Molly Molina
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Highest Rated

unmanman's picture

convincing

unmanman
Activity Score 118

ga ga goo goo ga ga...

Guest's picture

pretty cool...
no money in the world by freedom and the rights to live...

Guest
Guest's picture

Have you noticed they are all black people?
Mmm, strange...

Guest
Guest's picture

who else would go to jail?

Guest
Guest's picture

shame on u! poor racist! don't turn this mavelous site into a garbage, of dirty thoughts!

Guest
Guest's picture

Too late. This place as well as all of advertising is full of racists.

Guest
Guest's picture

this works very good guys

Guest
Guest's picture

Are these real prisoners or stunts?

Guest
Pope's picture

the message is really powerful.
27 years in prison for something that you didn't do and nobody can repay you for this time.

the ad itself conveys the message very well but in an expected way.

Pope
Activity Score 20
DDB
unmanman's picture

convincing

unmanman
Activity Score 118

ga ga goo goo ga ga...

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