Advertisement
Agency Network: 
Published/Aired: 
April 2019
Georgetown Craft Beer Festival: Don’t Miss Out
Georgetown Craft Beer Festival: Don’t Miss Out
Georgetown Craft Beer Festival: Don’t Miss Out
Georgetown Craft Beer Festival Print Ad - Don’t Miss Out
Georgetown Craft Beer Festival Print Ad - Don’t Miss Out
Georgetown Craft Beer Festival Print Ad - Don’t Miss Out

Description

The thought of missing out on something can be a powerful motivator. Often, when we can’t have something, we want it even more.

We leverage this insight in combination with the timing of the event – running at end of the summer. This is the time of year when the target starts to lament about the warm days of summer with friends that will soon disappear and give way to colder, darker and shorter days.

Our creative uses this pivotal point in time to highlight this feeling and the last chance for summer fun with friends. Then, we visually dramatize peoples’
reactions after missing out on September 14th, instilling desire to attend.

Print advertisement created by Yield Branding, Canada for Georgetown Craft Beer Festival, within the category: Recreation, Leisure.

Caption

It’s all down hill after Sept. 14th

Advertising Agency: Yield Branding, Toronto, Canada
Creative Director: Brad Usherwood
Art Director: Alek von Felkerzam
Copywriting: Alek von Felkerzam, Brad Usherwood
Additional Credits: Ted Nation, Nhan Do
Log in or register to post comments
ThatAwkwardWriter's picture

This is very 1980s.

ThatAwkwardWriter
Activity Score 84
Advertisement
Featured Content

Latest Collections

Advertisement