Wrapped by adventure
Description
Print advertisement created by Y&R, Ecuador for General Tire, within the category: Automotive.
Creative Team: George Bohorquez, Marco Salvador, Nicolas Lugo
Hehe, nice
Digital product designer | Custom URL shortener and smart links
I don´t think so, the dakar is not more in Africa now is developed in Argentina and Chile, that finishes the idea.
WTF???!!
they showed me a picture & i laughed
dignity has never been photographed

love it, good idea.
i'm sorry, it must be a cultural thing, but i think this ad is awful.
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brandon

Is nothing cultural behind this ad, is all about rally in desert.GOOD WORK!!!
shadows arent really correct... and i dont see something stimulating here... but good effort andyway
| everartz |

YEAH GOOD EFFORT!!!! NICE IDEA !!!

dont know about the idea aswell

cool. ha ha and funny. Trihan

This is Cannes for sure. Titanium.
pretty cool
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~ Quite obviously, I have gathered no moss ! ~

so bad men!! your agency sucks!!

es pepicheeeeeeeeeeeee un bestia sigan adelante

The idea is good (if a little tired ( groan !!))
But the exicution is awfull, it just lacks some subtlety.
I think a good retoucher, could have shaped this into something less garish
Cool cultural stance. Represents the importance of good tires in such an area. And of course, if they'd do well in the Dakar, they'd be great almost anywhere. As far as Cannes goes? I dunnnno...
i still dint get this, if its a rally in desert, y would one wrap tyre...........strange doesnt work for me...
bvital
http://be.net/javednz
Sres el Dakar hace dos años no es más en Africa ahora se realiza en Argentina y Chile!! informemonos un poquito!