Agency Network: 
April 2008
General Electric:  Pasta


Print advertisement created by BBH, Brazil for General Electric, within the category: Electronics, Technology.


GE Write-on. The refrigerator for those who like to express themselves.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Felipe Zambon
Copywriter: Raphael Quatrocci
Illustrators: Antônio Ezequiel, Pablo and Roberto Jun
Photographer: Marcus Hausser
Digital Retouching: Carlos Morelli
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Zemane's picture

Zambá, zambé, zambí, zambó, zambú, Zambon!


Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

Sharp's picture

Great illustrations. But I feel a disconnect with the product and the visual. Urban street art? Why not showcase the product benefit by having these amazing illustrations done right on the fridge?

Activity Score 216
Art Director
Audrius Kubrik's picture

coz it would look ugly and too make-believe. i actually like this openness very much. i just cannot see the creativity like that being trapped in a subtle apartment. the mood is meant for outdoor

Audrius Kubrik
Activity Score 828
LeeHarvey's picture

Love the artwork in this campaign. Don't know if the message is clear in an instant to everyone...

Activity Score 3043
Creative Director
Finamerican's picture

I think that by having the consumer do a little bit of thinking the idea will stick a bit better. Thumbs up.

Activity Score 49
Rhea & Kaiser Marketing
veroruvioli's picture

very nice!

Activity Score 82
ahmed ragheb's picture

yeah it's clear ! and awesum ! and gr8 artwork !! but .. smthn is missed!!

ahmed ragheb
Activity Score 297
Graphic Designer
Audrius Kubrik's picture

the more hard work there's done the more easy and simple it looks. it's tasty. it's great. i can almost see a happy client's face beaming...

Audrius Kubrik
Activity Score 828
NatalieM's picture

Great product. I want one!

Activity Score 1685
Topolewski |


aadi's picture

Nice idea...
Great art...
Works for me...
Imagination at work indeed!!

Activity Score 230
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