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Score

Campaign
Agency Network: 
Published/Aired: 
March 2016
Gegenbauer: Score

Description

Print advertisement created by Y&R, Austria for Gegenbauer, within the category: Alcoholic Drinks.

Advertising Agency: Y&R / Vienna, Vienna, Austria
Creative Director: Alexander Hofmann
Art Director: Daniel Erhold
Copywriters: Alexander Hofmann, Leopold Kreczy, Kathrin Janata
Desktop Publishing: Maximilian Kment
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kleenex's picture

I do not think the idea works.

kleenex
Activity Score 58797
Web Designer/Developer
Royale With Cheese's picture

I think it does work, at least this one. The other two executions are not very clear. Still, not so much going on. It´s just there.

Royale With Cheese
Activity Score 33
Copywriter
sacrilegend's picture

It's a fair insight. The ads could be better.

sacrilegend
Activity Score 3394
Copywriter
Mytwocents's picture

Agree great insight. Agree the O4 is the strongest

Mytwocents
Activity Score 285
Copywriter
UNTTLD_'s picture

Both the insight and the idea are great - you get a cold one (beer) to celebrate or to sob about something. Execution, pitting to sides in one piece could be better. Maybe instead of putting the line in the middle, they should've put single bottle of beer in the center of the ad, unifying both outcomes?

UNTTLD_
Activity Score 101
Art Director at Langland
Benjamin Viethen's picture

Thought exactly the same thing. Just one bottle, makes the message even clearer.

Benjamin Viethen
Activity Score 267
Creative Director
mrcroisette's picture

Like the thought! Only the execution could be some more enhancing the product or the idea. looks more like a copywriter used photoshop.

mrcroisette
Activity Score 3
TheBear's picture

Not gonna win.

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

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