Description
Print advertisement created by Y&R, Austria for Gegenbauer, within the category: Alcoholic Drinks.
Advertising Agency: Y&R / Vienna, Vienna, Austria
Creative Director: Alexander Hofmann
Art Director: Daniel Erhold
Copywriters: Alexander Hofmann, Leopold Kreczy, Kathrin Janata
Desktop Publishing: Maximilian Kment
Creative Director: Alexander Hofmann
Art Director: Daniel Erhold
Copywriters: Alexander Hofmann, Leopold Kreczy, Kathrin Janata
Desktop Publishing: Maximilian Kment
May 11, 2016 - 12:14Royale With Cheese
I think it does work, at least this one. The other two executions are not very clear. Still, not so much going on. It´s just there.
Copywriter
May 12, 2016 - 6:21UNTTLD_
Both the insight and the idea are great - you get a cold one (beer) to celebrate or to sob about something. Execution, pitting to sides in one piece could be better. Maybe instead of putting the line in the middle, they should've put single bottle of beer in the center of the ad, unifying both outcomes?
Art Director at Langland
May 12, 2016 - 10:19Benjamin Viethen
Thought exactly the same thing. Just one bottle, makes the message even clearer.
Creative Director
May 13, 2016 - 8:22mrcroisette
Like the thought! Only the execution could be some more enhancing the product or the idea. looks more like a copywriter used photoshop.
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