Jet engine

Agency Network: 
Published/Aired: 
March 2013

Description

The objective of Clemenger BBDO, Sydney was to position GE as innovative jet engine providers to a niche audience - those who order them. To achieve this their ad appeared in Aviation Business Asia Pacific Magazine, a subscription publication with 12,000 readers. This received distribution at the Australian Airports Association National Convention, where a copy was handed to every delegate, 250 of whom order jet engines. By innovating the way they used print to deliver the message, they were able to position GE as innovators themselves.

Print advertisement created by BBDO, Australia for GE, within the category: Industrial, Agriculture.

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Sebastian Vizor
Copywriter: Josh Braithwaite
Designer: Tim McPherson
Print Producer: Henry Welch
Retoucher: Giles Davies and Ben Greenfield
Senior Account Manager: Victoria Edwards
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Highest Rated

raynold's picture

simple and clever...

raynold
Activity Score 332
Editor
jackmancer2017's picture

Beautifully clever way, glad to see no ipad or augmented reality is involved :)

jackmancer2017
Activity Score 6950
Copywriter at Editor/Student
Notus's picture

Great idea. It really conveys the engineering/physical creativity.

Notus
Activity Score 48
morse's picture

Very nice and simple too.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

raynold's picture

simple and clever...

raynold
Activity Score 332
Editor
raynold's picture

magical

raynold
Activity Score 332
Editor
CrackerJackFlash's picture

sweet.

CrackerJackFlash
Activity Score 19518
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

kleenex's picture

Simple work for me.

kleenex
Activity Score 57557
Web Designer/Developer
cwriter79's picture

Nice one!

cwriter79
Activity Score 942
Copywriter at Cargo, LLC.
Mark Zanghi's picture

fantastic!

Mark Zanghi
Activity Score 32
Art Director at School of Visual Arts |

www.markzanghi.com

mmackinven's picture

We made a DM piece like this earlier in the year, the front of the envelope was transparent with the printed lines and the letter you slide out animates.

Nice way to execute this as a press ad though.

mmackinven
Activity Score 1602
Art Director at Freelance |

www.mackphotography.co.nz

Klara K.'s picture

Great creative use of knowledge.

Klara K.
Activity Score 3269
Charles University in Prague
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