Blood Flags - USA

Agency Network: 
April 2018
Gay Men’s Health Crisis: Blood Flags - USA


When you only support select LGBTQ rights, are you really supporting the community?

Many countries claim to support LGBTQ rights. But many do not deliver equality when gay and bi men show up at blood donation centres. Countries like Brazil and Germany support the fight for equality in marriage, schools, the workplace, and housing. But blood donation is still not seen as a right.

Blood Flags was created to call out this disparity.

Print advertisement created by FCB, United States for Gay Men’s Health Crisis, within the category: Public Interest, NGO.


The U.S. has tested positive for discrimination.
Today, gay and bi men are still turned away, denied the right to donate blood.
Help end the ban.
It's time for science, not stigma.

Advertising Agency: FCB Health, New York, USA
EVP, Chief Creative Officer: Rich Levy
EVP, Group Creative Director: Mike Devlin
Creative Directors: Marissa Kraft, Cameron Pollard
Creatives: Eduardo Balloussier, Luiz Guimarães
Producer: Mary Ann Guglietta
Production Company: Zombie Studio
Creative Director: Paulo Garcia
Photographer: Nano Cunha
Retouching: Evandro Malgueiro / Zombie Studio
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kleenex's picture

not bad on concept.

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