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Homo affective union

Agency Network: 
Published/Aired: 
June 2011
Gay Group of Bahia:  Homo affective union
Gay Group of Bahia Print Ad -  Homo affective union

Description

Print advertisement created by Propeg, Brazil for Gay Group of Bahia, within the category: Public Interest, NGO.

Caption

Drug trafficking : suspended sentence (“sursis”) and replacement of punishment for a restrictive sentence.
The First Group rejected the Habeas Corpus in which the condemned sentenced to 1 year and 8 months of imprisonment in a closed system and 166 daily fines for the crime of trafficking in narcotics 11.343/2006 Law, art. 33), required the cancellation of the sentence Judicial decision on such terms as granted by the State Court of Justice. Then, ordered the Judge from his own conviction, by official letter, to consider the possibility of replacing the private penalty for a restrictive one, provided they meet the objective and subjective requirements of the Law.
Homo-affective relationships and Family Entity – On merit, prevailed the vote given by the Judge-Rapporteur , interpreting the matter according to the Constitution , article 1723 of the Civil Code, excluding any meaning that prevents the recognition(or “witnessing”) of a stable, public and lasting union between people of the same sex as a family unit, being such union understood as a synonym for perfect family. He asserted that this recognition should be done in the same way and with the same consequences of a stable hetero-affective union.
It was stressed that family would be, by nature or in terms of facts, vocationally loving, parental and protective of their members, constituting the ideal space for long lasting, affectionate, sympathetic or spiritualized private human relationship, which accredit the family as the basis of the society (Federal Constitution, article 226). He concluded that the solution presented would give concreteness to the principles of human dignity, equality, freedom, protection of minorities and non-discrimination.
Law 9.784/99 and Demarcation of Indian lands – The First Group deprived an ordinary appeal of an injunction brought by the Supreme Court that had considered legal the administrative procedure of demarcation of lands which belonged to the Guarani Nandéva Indian Group. In rejecting the first claim, the First Group alluded to the Jurisprudence of the Supreme Court which had decided peacefully in the sense that the period of 5 years to complete demarcation of Indian lands is not preclusive and the rule in art. 67 ADCT is merely programmatic, just to inform the governing body to undertake the demarcation within a reasonable time. With regard to the subsidiary application of the Law 9.784/99, the first Group asserted that the Indian Statute (Law 6.001/73) would be specific legislation to regulate the mentioned administrative procedure, as the applicant will be present in the administrative proceedings and will submit its reasons duly refuted by FUNAI.
STF Newsletter – Nº 625 – Brasília, 2 to 6 May , 2011
The homo affective union is now a law. Jois us. Raise this flag.

Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Ariston Quadros
Art Director: Alisson Percontini
Copywriters: Irene Carballido, Fabiano Ribeiro
Additional credits: Michele Estevez, Eder Galindo, Carla Souza
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Highest Rated

Tom Megginson's picture

It's different, gives a clear message and does the job.

More ADs should just walk away from the Photoshop once in a while.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
kleenex's picture

toooooo much copy...

kleenex
Activity Score 58797
Web Designer/Developer
Tom Megginson's picture

That's the whole point. It's a newsletter from Brazil's Supreme Court, and they rainbow-highlighted the part that guarantees gay unions.

http://osocio.org/message/highlighting_a_human_rights_breakthrough_in_...

I like it. Legal language is long boring, but what it says calls for celebration in their community. Good for them!

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Hadrons's picture

Taking a legal doc. and coloring it rainbow. Yes to the victory, no to the ad.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Tom Megginson's picture

It's different, gives a clear message and does the job.

More ADs should just walk away from the Photoshop once in a while.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
MicheleVirgilio's picture

A logn ad but good

MicheleVirgilio
Activity Score 2617
ishiboy's picture

The intentions were right. The ad was all wrong. I don't think I read even the first two lines (and I love to read). Not working for me.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
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