Boy

Campaign
Agency Network: 
Published/Aired: 
December 2013
Gautrain:  Boy

Description

Print advertisement created by JWT, South Africa for Gautrain, within the category: Transport.

Advertising Agency: JWT, Johannesburg, South Africa
Executive Creative Director: Ashley Bacon
Creative Directors: Ross Ventress, Ronnie Malden
Art Directors: Assaf Levy, Alan Lewus
Copywriters: Lawrence Katz, Charles Foley
Photographer: Clive Stewart
Retouchers: Rob Frew, Collin Gradwell
Agency Producer: Tammy Chetty
Account Director: Nikki Miller
Account Manager: Caroline Mogotsi
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Highest Rated

GrumpyArtDirector's picture

Creepy shadow of an anonymous man watching a child play... I know that's not the idea, but it really sends the wrong message.

GrumpyArtDirector
Activity Score 858
Art Director
PenRun's picture

???

PenRun
Activity Score 98
BLACKPIXEL's picture

guy reached early by train. is this the idea?

BLACKPIXEL
Activity Score 468
Graphic Designer
Lykat's picture

Exactly!

Lykat
Activity Score 5
GrumpyArtDirector's picture

Creepy shadow of an anonymous man watching a child play... I know that's not the idea, but it really sends the wrong message.

GrumpyArtDirector
Activity Score 858
Art Director
kleenex's picture

i agree. this ad does not work at all.

kleenex
Activity Score 58777
Web Designer/Developer
kleenex's picture

i agree. this ad does not work at all.

kleenex
Activity Score 58777
Web Designer/Developer
jdb's picture

Not a clear one. I thought they meant train is safer. The father is no more as he drove the car.

jdb
Activity Score 190
Other |

I love to be criticized. Logical though.

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