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Knives

Campaign
Agency Network: 
Published/Aired: 
July 2011
Gatos:  Knives

Description

Print advertisement created by Z, Brazil for Gatos, within the category: House, Garden.

Caption

One life for a biscuit
Gatos

Advertising Agency: Z, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director: Leonardo Macias
Art Director: Elias Carmo
Copywriter: V. Meier
Planner: Rodrigo Cerveira
Account Manager: Bruno Gizondi
Account Supervisor: Gustavo Pereira
Producer: Diogo Piccinino
Art Buyer: Alice Iamamura
Illustrator: Pedro Junior
Typographer: Elias Carmo
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Highest Rated

sukhdev's picture

i liked all the ads..

sukhdev
Activity Score 148
Graphic Designer at Sunshine communciation pvt. ltd
sirvan's picture

Okay. We all may as well quit.

THIS won Cannes.

Wow.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

pez's picture

Double wow.......

pez
Activity Score 1804
Creative Director
Corbeen's picture

whats wrong with this SIrvan? maybe u don't like it but its quite new. And obviously u don't take new as serious.

it is very good ad.

Corbeen
Activity Score 1095
sirvan's picture

Really?

Dude, this is an old old old campaign strategy: "going to great lengths to get product X".

In this case, the product is a cat treat. And so, the brilliant creative minds behind this ad decided to have the cartoon cat risk his life in order to get the treat. Why? Because the treat is so good!!!!

If you think this is breakthrough advertising, you've got problems.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Corbeen's picture

It is old strategy? Oh sorry I forgot that there are millions ads in this world carrying
the message of exaggeration of behavior in order to get the product.

But thats a problem with this business in general. What u just said is applicable to any ad in the world.
Lets say the grand prix of cannes (samsonite, heaven and hell) with ur way of understanding would be,
old strategy of showing the strength of a product placed in unusual condition such as hell.

Sirvan my dear u know better with ur number of pencils that we judge much
more than just strategy behind. There is execution, which improved lately quite more than
strategy in our business. Take a look of cannes so u will see.

The new thing in this series is the WAY of showing this "old strategy".

Corbeen
Activity Score 1095
stevel's picture

Winner: Sirvan. But well fought, corbeen. a worthy opponent.

stevel
Activity Score 423
MidasTouch's picture

triple wow.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

atb2005's picture

I like this. It made me smile.

atb2005
Activity Score 13557
Hammad S's picture

I like it too. Has lots of potential too.

Hammad S
Activity Score 484
dbor's picture

Don't show this for children!

dbor
Activity Score 1455
liny_77's picture

Ghost! Ghost! Ghost!

liny_77
Activity Score 206
Creative Director
bakamono's picture

There was an ad on tv few eyars back, cat going thought hell and water to get the treat. That was funny, this is so-so funny. It is nice to look at and maybe gigle but canes for this? really?

bakamono
Activity Score 1002

because therefore it is

Alberto Romulo's picture

Forced ad. Kitchen knives are not supposed to place like that.

Alberto Romulo
Activity Score 4
Graphic Designer
fukushita's picture

agreed

fukushita
Activity Score 26
Sushi lover's picture

This campaign looks cute to me, and I totally agree that the great execution.
But won a Canes that I dont understand.

Sushi lover
Activity Score 907

Dream needs to be big!

sukhdev's picture

i liked all the ads..

sukhdev
Activity Score 148
Graphic Designer at Sunshine communciation pvt. ltd
Hadrons's picture

My fav. out of the 3.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

dumb-dumber's picture

good

dumb-dumber
Activity Score 33
CuriousPencil's picture

Well well well, here we go again with the question of 'borrowed art' / 'inspiration' / 'plagiarism / theft' and the nineties' most wonderful Simon's Cat: http://www.simonscat.com/Films/Fly-Guy ; far be it from anyone to say "that cat with its tongue out, they totally stole it from Simon's Cat, like they're totally thieves!"

I would lose one of my many Simon's Cat badges to defend these Brazilian thieves, if they ever had the balls to deny stealing this idea, and others in the series, those thieves, hang on, that might be two.

Okay, seven left.

Agency? Your call.

8 lies left.

CuriousPencil
Activity Score 4225
Copywriter
J.r.z.tollkein's picture

Cannes? I don't think so.

J.r.z.tollkein
Activity Score 22
Creative Director |

I never lose because either I win or I learn.

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