Agency Network: 
March 2010
Gatorade:  Tennis


Print advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.


Float like a butterfly sting like a bee.
1/2 the calories all the G

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Directors: Donna Lamar
Copywriters: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producers: Sofia Akinyele, Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato
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Phil Lestino's picture

Without the soundtrack it loses a lot!

Phil Lestino
Activity Score 1682
Hiperion's picture

Like a BUTTERfly :DDD

Bored concept, good art

Activity Score 3138
Creative Director at zinkproject Valencia
edvia's picture

Is it just me, or does Serena look like she's afraid of the ball in this shot?

Activity Score 79
Copywriter at Freelance – Los Angeles
silvi's picture

same copy in all pieces?

Activity Score 4170
Ed Rapport's picture

really wack advertising from Chiat Day/LA. They are using the same catchphrase in every ad.. Like I said.. lazy ad creative and i rather have generic brand bottled water.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
michelangelo's picture

Chiat Day: 0. Ed Rapport: 1

Activity Score 660
Ed Rapport's picture

And can somebody please tell me why it took 50 people to create this? I don't think there was a need for so many people. Which alludes to perhaps why these ads are terrible to begin with.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
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