Jordan magazine cover

Campaign
Agency Network: 
Published/Aired: 
July 2009
Like
13
Views
12879
Gatorade:  Jordan magazine cover

Description

Print advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA USA
Worldwide Creative Director: Lee Clow
Group Creative Director: Jimmy Smith
Creative Director / Art Director: Jayanta Jenkins
Creative Director / Copywriter: Donna LaMar
Art Director: Lori McMichael
Copywriter: Ted Kapusta
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Highest Rated

Guest's picture

Zzzzzzzzzzzzzzzzzzzzz, as bad as the Pepsi and Visa 'Go' campaigns.

Guest
scarfinati's picture

Gatorade is an old basketball player from the 90s?

I get the style of breaking words but this is kind of stupid breaking a 4 letter word. I read it down as TAG

scarfinati
Activity Score 843
Art Director
Guest's picture

WHERE IS THE TRUTH. GATORADE DON'T MAKE JORDON JUMP HIGHER. JORDAN MAKES JORDAN JUMP HIGHER

Guest
bknowlden's picture

i think the type is beautiful.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

everartz's picture

can someone explain this?

everartz
Activity Score 7613
Art Director |

| everartz |

Reality Check's picture

Hi, everartz. To answer your query (can someone explain this?), visit www.youtube.com/watch?v=cGKAVAAHdWc ["What's G?" Gatorade Commercial (Jordan, Woods, Manning, Bolt, Robinson, Hamm, Johnson, etc.)]

Regards,

Reality Check

Reality Check
Activity Score 2545
Guest's picture

Gatorade is a kind of sports drinking , makes Jordan jump higher , more powerful , Jordan's success comes from Gatorade .

Guest
Guest's picture

BO
RIN
G.

Guest
CGilb09's picture

Hahahaha. I love you.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

alexander_bickov's picture

so ...

alexander_bickov
Activity Score 3281
shahidali's picture

some wise man said: u don't need anything with your brandlogo when jordan is in the frame. i knew back then what he meant, now it reinforces the 'theory'! someone not understanding what it means, please revisit principles of marketing M101
brilliant!

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

Guest's picture

Let's be real... G is slang for gangster... using old slang and paying Lil wayne to recite some bullshyt poem in a commercial is not G. This whole campaign is BS, and there is nothing creative about using borrowed interest to save a brand. These creatives got away with doing whatever they wanted to do with this brand and got paid for it. Gatorade got robbed.

Guest
Guest's picture

a little bit subliminal...

Guest
Guest's picture

This entire campaign is terrible. Terrible.

Guest
Guest's picture

Zzzzzzzzzzzzzzzzzzzzz, as bad as the Pepsi and Visa 'Go' campaigns.

Guest
Guest's picture

WHAT THE H IS THIS?

Guest
sayheylyla's picture

garbage, cat is right. All you need is MJ in the pic, nuff said. whats with the word play. maybe they should photoshop gatorade logo on the sneaks lol.

sayheylyla
Activity Score 15
Graphic Designer at Mobile Transactions
Guest's picture

Nooooo leave the sneaks alone! ; )

Guest
Guest's picture

I agree, MJ is all you need. Take the basket out too, he was much farther away in this L.A. game freeze frame. ; )

Guest
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