Goalkeeper

Agency Network: 
Published/Aired: 
November 2010
Like
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Views
10093
Gatorade:  Goalkeeper
Gatorade Print Ad -  Goalkeeper

Description

Rather than creating a regular print ad, we Bogota made one which people could play with over and over and show their friends.The message’s strong impact made people associate Gatorade as the World Cup’s official hydrating drink,without actually being one of the sponsors.

Print advertisement created by BBDO, Colombia for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: Sancho BBDO, Colombia
Creative Directors: Jose Daniel Leon, Hugo Corredor, Giovanni Martinez
Senior Art Director: Andres Maranta
Senior Copywriter: Juan Gomez
Retoucher: Zumo Studio
Account Manager: Adriana Alba
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AlfredoGil's picture

This would definitely make me stop and notice the ad. I like the fact that it doesn't give you instructions and just lets you play. Well done.

AlfredoGil
Activity Score 133
morse's picture

Great ad. I would love to experience this for real.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture

Gooooooooooooooooooooooooooooooooooooal.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

shaun1800's picture

Uh I don't get it. Can someone explain how this game works?

shaun1800
Activity Score 293
Copywriter
Guest's picture

I suppose goalkeeper is made from some kind of strechy material. More details on wtf is it would be nice

Guest
HappyHour's picture

A copy translation would help..

HappyHour
Activity Score 2377
Guest's picture

Nice way of adding some interactivity and staying power to a print ad, but I'm not too impressed here. Gatorade should stick to its strengths which is the brand, its history, and the product formula. Clever ads aren't going to sell more Gatorade, this is the beverage market here.

Guest
pol27's picture

mmmyes. Look cheap to me.
I'm curious to see this in a magazine... this kind of pop up is not always easy to
produce...so... I'm wondering if it was done and I wondering if it was done in more then 10 magazines :)

pol27
Activity Score 40
Copywriter at Alice
Guest's picture

The copy says: a goal keeper can react in only 5 seconds. This game is no game.

Guest
Cheerriiee's picture

done before, plus it looks stretched in a bad kinda way.

Cheerriiee
Activity Score 952
Graphic Designer
donufol's picture

i like it, its different in print.

donufol
Activity Score 8
Copywriter
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