Endurance, 1

January 2019
Gatorade: Endurance, 1


Gatorade Endurance formula’ is made for those, who do high intensity sports and want to endure electrolytes along the way. It’s a way to get further than your regular limits. The limit for those, who do sports indoors are the indoors, so we want to encourage them to go beyond that.

Print advertisement created by Miami Ad School, Spain for Gatorade, within the category: Non-Alcoholic Drinks.


Know Your Limits.
Exceed Them.

Advertising School: Miami Ad School, Madrid, Spain
Art Director: Gustavs Kibilds
Copywriter: Miks Ozolins
Designer / Illustrator: Kristians Rukuts
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SkipIn5's picture

Pro tip: Creative Directors want to hire grads who can be 'plugged and played'.
Although this was a good try, the art is off and the product benefit isn't coming out.
The same visual could be used by a Nike or a pre-work out drink or even a cooking oil that makes you feel healthier. Find your product benefit and play on that.

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