Drops Of Sweat, 3

Campaign
Agency Network: 
Published/Aired: 
June 2010
Gatorade:  Drops Of Sweat, 3

Description

Print advertisement created by BBDO, Brazil for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: ALMAPBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Andre Gola
Copywriter: Marco Giannelli (Pernil)
Advertiser's Supervisor: Gustavo Siemsen
Planners: Cintia Gonçalves, Valter Bombonato
Photographer: Hugo Treu
Typographer: Jose Roberto Bezerra
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xiaoguo9701's picture

good

xiaoguo9701
Activity Score 2
北京市 朝阳区建国路88号SOHO现代城D座2712
Guest's picture

You understood it? Can you explain then?

Guest
pez's picture

you did it?

pez
Activity Score 1770
Creative Director
paumarques's picture

ok.

paumarques
Activity Score 1282
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Ahmed Bahaa's picture

cant get it, some body explain the 1ml plz

Ahmed Bahaa
Activity Score 394
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

mikeelrapido's picture

Microelement flying..

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

the_lizard_king's picture

If this is the quality of cannes lions..... then i really pity our advertising creativity. I felt it is below average and it is absolutely demeaning to the creativity showcased so far. I really plead all the people who liked it to not take me wrong... but this is my honest opinion.

the_lizard_king
Activity Score 1243
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

dollypoppin's picture

I know exactly what you mean. I understand the ad, but it's not that great. I thought only great ads win a lion.

dollypoppin
Activity Score 1385
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

Nice

Guest
Guest's picture

guys, just click the ad and watch this through a full screen version.
then, you can find what this ad want to say :)

Guest
alicesososo's picture

guys, just click the ad and watch it through the full screen.
then you can find what this ad means :)

alicesososo
Activity Score 32
Gjeli's picture

Click in the pic to view it larger. I like it.

Gjeli
Activity Score 103
Art Director
miko1aj's picture

Okay. You drink it, and every drop of Gato will squeeze the sweat out of You. Okay. It's brilliantly executed, ane very solid, but… do You really think that association of sweat to drinking liquid is proper?

miko1aj
Activity Score 3010
Guest's picture

this is so fine, i hate Brazil… in a good way!!!

Guest
mockingbird's picture

explain please? and do you think people have the time to think and stare at this piece of work as you call it for the rest of their lives.?

mockingbird
Activity Score 232
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