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Boxing

Campaign
Agency Network: 
Published/Aired: 
June 2008
Gatorade:  Boxing
Gatorade Print Ad -  Boxing

Also From This Campaign

Description

Print advertisement created by BBDO, Brazil for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Account Supervisor: Ricardo Taunay
Advertiser's Supervisor: Guillermo Roman
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Highest Rated

theanc's picture

But it's still a shame this work won a Lion and tons of betters ones were out.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Wordnerd's picture

nice

Wordnerd
Activity Score 6692
Copywriter
Crisp One's picture

Cool campaign, but are there no other famous athletes besides African-Americans?

Crisp One
Activity Score 2005
Other at New York
ChuckNorris's picture

Pelé isn't african-american.

In Brazil, we just say he is a black guy.

ChuckNorris
Activity Score 834
Creative Director
SandMan69's picture

Thanks for living up to your name "le Douche".

You could always use Larry Bird. Have a picture of a kid laying at the side of the court getting his back fixed, or Ty Cobb or some other fat baseball player. That's what you get when you keep and breed slaves. It comes back to bite you on the ass. If you'd only have carried on doing it a few more generations, there'd be a giant race of Nubian gods, walking about America. How'd you like dem apples?

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Bye's picture

You should be a comedian Disco Munky. You seem desperate for an audience.

Bye
Activity Score 1464
Prof's picture

BOING !!!

:D

Prof
Activity Score 1449
Copywriter |

Quite really.

SandMan69's picture

Like advertising is something to take seriously?

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Bye's picture

I never said that.

Bye
Activity Score 1464
SandMan69's picture

Then I don't get what you're on about.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

drunk dave's picture

Thanks for the Euro, I bought myself some crack. Nice to hear you haven't topped yourself.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
SandMan69's picture

You bought crack and didn't think I might want to hit that?

Same old Dave..............I've missed you.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Crisp One's picture

My apologies to Brazil, my
contemporary sports history
inst all that it could be.
I wasn't coming off racist.

I was just saying it was people
of the darker pantone color of
pigmented epidermis in all the photos.

:]

Crisp One
Activity Score 2005
Other at New York
SandMan69's picture

Now that's better.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Have Heart's picture

Sorry, but I find this whole campaign extremely lame. It's exactly the same idea as last years Gold-winner "Lego - Builders Of Tomorrow". And at least the super-lame Matchbox-campaign, that won Gold this year is also just a bad rip-off of the Lego-ad.

Dear jury-members, what the hell went wrong here?!

Have Heart
Activity Score 922
Art Director
Eightball's picture

you're so right!

Eightball
Activity Score 200
Marketing Manager
theanc's picture

I agree that's really uninspiring and obvious. But I think those ads you've mentioned are all better than this campaign. A shame this work won a Lion.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Bye's picture

A bit obvious.

Bye
Activity Score 1464
Prof's picture

Too forced, i think.

Prof
Activity Score 1449
Copywriter |

Quite really.

Eightball's picture

Kids instead of adults! Cannes last year. Nothing new.

Eightball
Activity Score 200
Marketing Manager
1983's picture
1983
Activity Score 148
Copywriter
thirty6chambers's picture

they made some really poor choices at cannes this year. ok, every year.

thirty6chambers
Activity Score 1464
Art Director
Neil Levy's picture

you can't worry too much about the choices judges make in a show because it will just make you really, really confused. sometimes, you win. sometimes you don't. and you know, in a way, both are irrelevant because if you win, you gotta do more work the next day. and if you lose, you gotta do more work the next day. the only show that matters is your own personal taste and beliefs because ultimately, it's 1000% out of your control how your work does in the other ones. so don't worry about it. do your best and then don't give too much of a shit afterwards.

that said, i don't know if it discredits the work that the notion of using kids isn't new. if you don't like the ad then that's one thing, but the more work you see the more you realize most everything feels recycled in some way or another.

be well,

-neil.

Neil Levy
Activity Score 314
Copywriter |

neil levy

theanc's picture

But it's still a shame this work won a Lion and tons of betters ones were out.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

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