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Basketball

Campaign
Agency Network: 
Published/Aired: 
March 2010
Gatorade:  Basketball

Description

Print advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Caption

Float like a butterfly sting like a bee.
1/2 the calories all the G

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Directors: Donna Lamar
Copywriters: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producers: Sofia Akinyele, Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato
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Highest Rated

Bahamut's picture

I like the photo...but the quote it´s from Mohamed Ali...Ali was a Boxer, and Basketball is not Boxing...It looks preety obvious to me.

Bahamut
Activity Score 105
México
Phil Lestino's picture

ok...

Phil Lestino
Activity Score 1684
perromalo's picture

Beautiful pack shot

perromalo
Activity Score 429
Creative Director at Mateo&co
satrianee's picture

and beautiful visual with beautiful colors... Quote fits fine.

satrianee
Activity Score 3748
Shadow Ops's picture

Interesting. As a writer if I presented this quote as a line to my CD he'd tell me to get the hell out of my office. The least they could have done was find other quotes as a series to fit the light on your feet idea. I want to love these ads...they look fantastic. I get the idea..they are north of bad but I just can't help feeling like they're easy . But hey..>I don't work at Chiat or for Lee Clow. So what the heck do i know.

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

Pedestrian's picture

Yeah what's up with the quote? That's a pretty boring approach to what could be a fun client.

Pedestrian
Activity Score 492
Bahamut's picture

I like the photo...but the quote it´s from Mohamed Ali...Ali was a Boxer, and Basketball is not Boxing...It looks preety obvious to me.

Bahamut
Activity Score 105
México
J Designer's picture

I absolutely agree!

J Designer
Activity Score 2420
Graphic Designer at Click Clack
silvi's picture

i LOVE PACKAGE

silvi
Activity Score 4172
Copywriter
alejulimaty's picture

a lot of people worked on this pack shot

alejulimaty
Activity Score 842
brother buenos aires
maranca82's picture

Half the calories, zero concept.

maranca82
Activity Score 422
Copywriter
Ed Rapport's picture

I expect better advertising from Chiat/Day LA.. Especially with Jayanta working on this.. Of all the magical things one could say... I can't believe they went with "float like a butterfly sting like a bee" for the headline. Lazy and uncreative ad. Not impressed.. boring! I rather have drink generic brand bottled water.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
michelangelo's picture

terrible photography... looks like the basketball star is too heavy to jump

michelangelo
Activity Score 660
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