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dadada's picture

??

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

San Pateste's picture

queeee?

San Pateste
Activity Score 139
Copywriter
copycomoelcopi's picture

if you're afraid of your own dog, you need this training school, that's it. not hard to understand, not a great ad neither.

copycomoelcopi
Activity Score 820
Copywriter
tjb1970's picture

don't think it's that clear. art direction could be a lot better. needs to be clearer that the sign is facing towards a home. with this layout that is not clear. i thought i was looking at a condo or apartment complex, in which case the fence could be dividing units. in which case the sign would simply be in its normal place.

tjb1970
Activity Score 492
Creative Director
roman-schwienbacher.com's picture

mama mia is this hard to understand.

roman-schwienba...
Activity Score 1021
Photographer
avijitpro's picture

Dear Copycomoelcopi,

Please give it some more thought. Ad is clearly conveying that you should beware of the dogs OUTSIDE your own premises.
Those dogs are not trained in the Sterling Dog Training Center. Its not at all hard to understand. Is it buddy? No offence please.

Avijit

avijitpro
Activity Score 18
Planner
tjb1970's picture

huh? an ad for a dog training center is trying to communicate that other people's dogs are untrained, so you should use their services? makes no sense. whatever this ad is trying to convey, it's not doing a good job of it.

tjb1970
Activity Score 492
Creative Director
puppiepoppy's picture

Ohhh....I GOT IT!!! I got it only after you've explained. I guess the ad has quite a few take-out, hence, different people interpretate it differently. It's not precise or sharp. Sorry to say that.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

klaussnow's picture

Yeah, concept is there, but the art direction is hard to get.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

raverus's picture

actually the concept is confusing, so it fails.

raverus
Activity Score 1476
Art Director
hang-the-dj's picture

I love ads that make you think a little before you 'get' them. But I reckon they are better when there is something TO get.

The concept is extremely ambiguous.

hang-the-dj
Activity Score 1262
Copywriter
Rog's picture

Agreed, Hangman.
We see what you're trying to say... but you're not saying the right thing.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

reddevilgraphics's picture

if the concept is too artistic/ too hard to comprehend by your target market then it will not do what it was meant to do
which is to sell the brand/product or services.
if it doesnt sell, it is not creative.
this is not impressive

reddevilgraphics
Activity Score 32
Art Director
Chris's picture

photos bad, thinking too hard on this, illedgible logo.
You aint so groovy, groovy.

Chris
Activity Score 1935
Art Director
mrtalented's picture

nice thought at a glance. but wait! normally the sign should warn the reader of what's the in the fence. does it mean they are afraid of street/stray dogs?

mrtalented
Activity Score 2171
Creative Director
Tanko's picture

I should think that the dog is so smart after the training, it it has flipped the sign to fool visitors.

Tanko
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