Description
Print advertisement created by Ogilvy, China for Garmin, within the category: Electronics, Technology.
GPS 765T comes with Lane Assist. This advanced feature makes sure you always know which way to go even in the most unfamiliar territory.
Executive Creative Director / Typographer: Kevin Lee
Creative Directors: Kit Ong
Copywriters: Kit Ong
Account Supervisor: Shining Gao
Art Directors: Kelvin Leong
Illustrators: Minsheng Zhang
gooood one.
Infected by a virus called CREATIVE | "And ya I Love Everything"
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Soooo first idea. I can't believe this won in Cannes. A joke in my eyes.
"first idea".????...dude ...what are you talking about, how can this be a first idea....have you not seen the typeof ads done for this line of products....its very fresh.....
GiBo
very fresh idea

Idea doesn't merit 3 executions. Good single Idea.
Geez, some of you creatives are far too critical. You know the saying: "jealousy makes you nasty".
I think it's a great idea and explains the benefit of GPS very well. Congrats to the creative team. You deserve your win.
And to that nasty comment from the guest, maybe if you showed more appreciation, you'd be winning awards too.
good layout. frigin good.
am an advertising junkie | read my flog at http://www.desicreative.com/forum