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Zigzag

Campaign
Agency Network: 
Published/Aired: 
July 2009
Garmin:  Zigzag

Description

Print advertisement created by Ogilvy, China for Garmin, within the category: Electronics, Technology.

Caption

GPS 765T comes with Lane Assist. This advanced feature makes sure you always know which way to go even in the most unfamiliar territory.

Advertising Agency: Ogilvy, Shanghai, China
Executive Creative Director / Typographer: Kevin Lee
Creative Directors: Kit Ong
Copywriters: Kit Ong
Account Supervisor: Shining Gao
Art Directors: Kelvin Leong
Illustrators: Minsheng Zhang
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funky_frogii's picture

gooood one.

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

Soooo first idea. I can't believe this won in Cannes. A joke in my eyes.

Guest
gioborde's picture

"first idea".????...dude ...what are you talking about, how can this be a first idea....have you not seen the typeof ads done for this line of products....its very fresh.....

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Nidal Almohtadi's picture

very fresh idea

Nidal Almohtadi
Activity Score 19
Art Director at Art Director in HORIZON DRAFTFCB jeddah
alexander_bickov's picture

Nice idea

alexander_bickov
Activity Score 3279
Chopper's picture

Why three? This the worst for bends.

Chopper
Activity Score 1015
Guest's picture

Idea doesn't merit 3 executions. Good single Idea.

Guest
Ginx's picture

Geez, some of you creatives are far too critical. You know the saying: "jealousy makes you nasty".
I think it's a great idea and explains the benefit of GPS very well. Congrats to the creative team. You deserve your win.
And to that nasty comment from the guest, maybe if you showed more appreciation, you'd be winning awards too.

Ginx
Activity Score 8
Chinpi's picture

Amazing, really nice guys, congrats.

Chinpi
Activity Score 19
Pucp/Toulouse Lautrec
K.I.D_PUNK's picture

SOOO GOOOOD.

K.I.D_PUNK
Activity Score 151
Art Director at Advertising Agency Bangkok Thailand
ek kanya's picture

good layout. frigin good.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

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