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Weave

Campaign
Agency Network: 
Published/Aired: 
July 2009
Garmin:  Weave

Description

Print advertisement created by Ogilvy, China for Garmin, within the category: Electronics, Technology.

Caption

GPS 765T comes with Lane Assist. This advanced feature makes sure you always know which way to go even in the most unfamiliar territory.

Advertising Agency: Ogilvy, Shanghai, China
Executive Creative Director / Typographer: Kevin Lee
Creative Directors: Kit Ong
Copywriters: Kit Ong
Account Supervisor: Shining Gao
Art Directors: Kelvin Leong
Illustrators: Minsheng Zhang
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Highest Rated

Guest's picture

well... i think this is very lame.
student work.

Guest
CurryJ's picture

Was so much copy really necessary? Couldn't it just be 'GPS 765T comes with Lane Assist'?

CurryJ
Activity Score 951
Copywriter |

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I think; therefore I am

tirthomitro's picture

true CurryJ. i'm with you on this!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

CurryJ's picture

thanks, man!

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Guest's picture

CurryJ, your comment is valid. but can't you talk about how fresh the direction and art are, instead of sounding like a sore loser? i'd like to see YOUR work. fyi, i didn''t do this

Guest
sirvan's picture

Really?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

CurryJ's picture

Look, dude...as a copywriter, I look at the copy before I see the whole idea. So give me a break, yeah?

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Guest's picture

I think these are great and really get across how confusing new roads can be and how GPS can get you out of that mess.

Guest
Guest's picture

well... i think this is very lame.
student work.

Guest
she_kai's picture

Cannes Gold...
I found this kind of art direction really gets cannes happy,think the "Levis"and"Fanta"

she_kai
Activity Score 221
Copywriter at TBWA
tanvir hassan raju's picture

im agreed with carry's comment on the copy, it can b a little shorter,good observation bro, but also, in a whole, itz a good work, simple, well communicated n effective

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

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