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Sedan

Campaign
Agency Network: 
Published/Aired: 
April 2013
Garmin:  Sedan

Description

Print advertisement created by Dentsu, Thailand for Garmin, within the category: Electronics, Technology.

Caption

Get there faster.
Garmin nüvi 2565 with traffic avoidance feature.
Garmin

Advertising Agency: Dentsu Plus, Bangkok, Thailand
Chief Creative Officer: Subun Khow
Copywriters: Pattarapong Lapjarupong, Subun Khow
Art Directors: Naphol Chantapakorn, Supparat Thepparat
Producer: Rebecca Ooi
Production Company: Studio 20 Twelve Sdn Bhd
Photographer: Edmund Leong
Retoucher: Justin Chan
Account Manager: Kiatniyom Sawangcharoen
CGI: Lim Kok Chin / Surreal Images
Log in to post comments
Andrej Troha's picture

So, using Garmin is like nightmarishly scary and dangerous Evel Knievel stunt? Would much rather see that car attached to few balloons and blissfully floating over traffic …
But, good art nonetheless.

Andrej Troha
Activity Score 613
Peter Frank's picture

Looks ok

Peter Frank
Activity Score 532
vinciraj's picture

different take in idea. nice art direction

vinciraj
Activity Score 53
Art Director at VINCIRAJ
dthlb72's picture

Not Good. My first impression is power & speed, not avoiding traffic jams. Something like 'beam me up scotty' much more relevant.

dthlb72
Activity Score 545
Art Director, ADK Malaysia
blackeyeboys's picture

New take for GPS idea. it feel fast and jump over the traffic.

blackeyeboys
Activity Score 13
Art Director
Soulpips's picture

no-no

Soulpips
Activity Score 12
Copywriter
kleenex's picture

I think the car is going to crash before making the jump.

kleenex
Activity Score 58797
Web Designer/Developer
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