Smart Sense

Agency Network: 
July 2017
Gardena: Smart Sense


Task: Show that with GARDENA’s smart system gardening can be done via smartphone app by one click – everything else happens automatically, no matter where you are.

Idea: With the GARDENA smart system it literally feels as if your lawn would trim itself.

Solution: The benefits of GARDENA’s smart system regarding lawn care were translated directly to the visual level by crafting an “one-line-figure” of scissor out of one single, real grass stalk.

Print advertisement created by Heimat, Austria for Gardena, within the category: House, Garden.


Lawn care via smartphone.

Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner
Copywriters: Christoph Pausz, Robin Kappacher
Photographer: Dieter Brasch
Retouching: Barbara Ster
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trunganhngx's picture

One-line feature makes this ad direct, but it doesn't make this ad easy to understand. My suggestion is to build a garden, where tree helps each others to grow up

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