Scoop without stooping

Agency Network: 
February 2017
Gardena: Scoop without stooping


The concept to be conveyed was that GARDENA garden tools offer more intelligent solutions for all aspects of garden work and make gardening easier.

Idea: GARDENA garden tools are not simply tools. In effect they are a part of the user, and in this sense extend his or her natural possibilities and capabilities.

Solution: The benefits of GARDENA garden tools were translated directly to the visual level by means of appropriate intervention in nature.

Print advertisement created by Heimat, Austria for Gardena, within the category: House, Garden.


Scoop up windfalls without stooping. The new GARDENA Fruit Collector.

Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner, Lukas Hueter
Copywriters: Christoph Pausz, Robin Kappacher
Digital Artist: Mladen Penev
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