Description
Passion for Life – that’s what GARDENA stands for. Therefor all of GARDENA’s products aim to inspire humans to go out and re-connect with nature and life.
Idea: Twitter is one of the most known and used Apps and a terminal, when it comes to fake news. But in fact its name refers to a thing, one can only experience offline, in “real” nature.
Solution: Make people aware of the fact, that real tweets happen outside by showing well known songbirds similar to the twitter logo, while referring to the role of twitter when it comes to fake news.
This professional campaign titled 'Real Tweets, Rain Songs' was published in Austria in April, 2017. It was created for the brand: Gardena, by ad agency: Heimat. This Print medium campaign is related to the House, Garden industry and contains 2 media assets. It was submitted over 6 years ago.
Credits
Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner, Lukas Hueter
Copywriters: Christoph Pausz, Robin Kappacher
