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Real Tweets

Campaign
Agency Network: 
Published/Aired: 
April 2017
Gardena: Real Tweets

Description

Passion for Life – that’s what GARDENA stands for. Therefor all of GARDENA’s products aim to inspire humans to go out and re-connect with nature and life.

Idea: Twitter is one of the most known and used Apps and a terminal, when it comes to fake news. But in fact its name refers to a thing, one can only experience offline, in “real” nature.

Solution: Make people aware of the fact, that real tweets happen outside by showing well known songbirds similar to the twitter logo, while referring to the role of twitter when it comes to fake news.

Print advertisement created by Heimat, Austria for Gardena, within the category: House, Garden.

Caption

Real Tweets instead of Fake News. Turn off your Smartphone and enjoy Nature.

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Highest Rated

oxonic's picture

very nice idea.

oxonic
Activity Score 877
Copywriter at none |

www.xavierespana.com

morse's picture

Good insight, smart of Gardena to help promote social media free time.

morse
Activity Score 18121
Art Director |

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halaby87's picture

okay

halaby87
Activity Score 10396
oxonic's picture

very nice idea.

oxonic
Activity Score 877
Copywriter at none |

www.xavierespana.com

Filipp Paster's picture

I like the idea, but execution is lacking clearness. And HL is almost invisible in bottom left corner.

Filipp Paster
Activity Score 122
Copywriter |

Copywriter

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