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Nature is Irreplaceable

Agency Network: 
Published/Aired: 
December 2017
Gardena: Nature is Irreplaceable
Gardena Print Ad - Nature is Irreplaceable

Description

Task: GARDENA, the top-of-mind brand for traditional gardeners, wanted to show urban people, that getting in contact with nature and therefore gardening is essential for wellbeing. Idea: To feel that we are part of nature, makes us human. Nevertheless we are living in an increasingly artificial world.
But: Nature is irreplaceable.
Solution: We made plants out of real plastic tools, people use every day, and arranged them like normal pot plants, to show people that there is no substitute for nature and experiencing nature.

Print advertisement created by Heimat, Austria for Gardena, within the category: House, Garden.

Caption

Nature is Irreplaceable.

Advertising Agency: Heimat Wien, Vienna, Austria
Creative Director / Copywriter: Georg Feichtinger
Art Director: Simon Pointner
Copywriter: Matt Lee
Graphic Designer: Boris Angelis
Photographer: Dieter Brasch
Retouching: Barbara Ster
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Highest Rated

kleenex's picture

not that impressed.

kleenex
Activity Score 58721
Web Designer/Developer
kleenex's picture

not that impressed.

kleenex
Activity Score 58721
Web Designer/Developer
kevinsotoavila's picture

Great application, but I think the concept is counterproductive. You can't replace nature, but the materials in the pic look nice or even fun, like a child's work. To me, it seems like something positive that I would like to have on my desk, and that's not the message you want to deliver.

kevinsotoavila
Activity Score 3
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