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Grow with your Garden

Campaign
Agency Network: 
Published/Aired: 
May 2017
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Gardena: Grow with your Garden

Description

GARDENA, the top-of-mind brand for traditional gardeners, also wanted to address potential urban gardeners.

Idea: Urban gardening and street art come from a similar subcultural background: people, who are interested in street art, are also likely to be interested in urban gardening and conversely. Therefor communicating in their aesthetics and codes, would have much more impact, than a classic billboard.

Solution: A huge mural (16m height, 10with) was painted on an inner-city apartment building in a heavily trafficked area. It showed a giant girl, which seemed to pour the tree in front of the wall with the Original GARDENA System.

Print advertisement created by Heimat, Austria for Gardena, within the category: House, Garden.

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Highest Rated

Dzsoi's picture

Smart angle to take the photo ;)

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

nice ad placement. Liked the other ad more.

kleenex
Activity Score 58667
Web Designer/Developer
Dzsoi's picture

Smart angle to take the photo ;)

Dzsoi
Activity Score 8611
Copywriter
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