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Celebrate Every Season

Agency Network: 
Published/Aired: 
November 2017
Gardena Print Ad - Celebrate Every Season

Description

Task: GARDENA is the top-of-mind brand for traditional gardeners and wants to evoke their inner passion for life.

Idea: While gardening with GARDENA products one can live every season with every sense to the fullest.

In other words: One is invited to celebrate every season.

Solution: “Celebrate every season” was translated directly to the visual level in an inspiring and life appreciating way by crafting confetti out of real leaves.

Print advertisement created by Heimat, Austria for Gardena, within the category: House, Garden.

Caption

Celebrate every Season.

Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner
Copywriters: Christoph Pausz, Robin Kappacher
Graphic Designers: Simon Pointner, Fabian Kohlert
Photographer: Dieter Brasch
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