I am GAP, 2

Agency Network: 
May 2017
GAP: I am GAP, 2


The Gap Summer campaign takes diversity in marketing to a new level -- rather than using real models, street casting was used to find 20 widely diverse individuals from across the country, and footage was shot in 6 cities encompassing all typologies of environments: nature, rural, urban, and draped canvas. In today's fractured America, the campaign takes a strong stance for inclusivity of lifestyle and attitude.

Print advertisement created by Untitled, United States for GAP, within the category: Fashion.

Advertising Agency: Untitled Worldwide, USA
Creative Director: Brynn Heminway
Photographer / Director of Video and Photo: Valerio Spada
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