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House

Campaign
Agency Network: 
Published/Aired: 
May 2009
Gamblers Anonymous:  House

Description

Print advertisement created by Agencia3, Brazil for Gamblers Anonymous, within the category: Public Interest, NGO.

Caption

The more you play, the more you lose.

Advertising Agency: Agência3, Rio de Janeiro, Brazil
Creative Directors: Alvaro Rodrigues, Luis Claudio Salvestroni
Art Director: Mavi Soares
Copywriter: Otavio Mello
Illustrator: Cayman Studio
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Highest Rated

Guest's picture

BAD, obvious.

Guest
Guest's picture

BOOOOOOOOOOOOOOOOORIIING!

Guest
ivan's picture

Can you be more elaborate pls?

ivan
Activity Score 14
Creative Director at Ads of the World
mmackinven's picture

I quite like these, they make a lot of sense!

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Guest's picture

BAD, obvious.

Guest
Guest's picture

they should have made this with something else than the cards... cards is not the only gamble

Guest
shahidali's picture

i like the fact that somebody out there thinks that it is time to make people aware of the consequences of gambling. anti gambling campaign should have been as sizable as anti smoking or some other social issues like alcohol issues..
coming to this ad, the effort is pathetic. where is the loosing proposition? only in the copy? i say, you have lost a great opportunity.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Punch's picture

Es verdad. También estoy de acuerdo contigo.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Guest's picture

visually its repeated art direction of tide campaign

Guest
Guest's picture

I like how the object of gambling is also the unstable factor, after all...a cardhouse is the symbol of unstability.
But i agree with shahidali: this is not shocking enough...
It covers the message, but doesn't create awareness

Guest
Guest's picture

the visual is nice thu it can b done as in rendering in 3D.

the message is direct and straight 2 the pt which s good, as "shahidali" said. especially when everyone tends to use THE MORE U PLAY THE MORE U WIN.

Guest
Guest's picture

i thought this was an insurance company ad - the idea of house made of cards. and i think it would be better that way

Guest
theanc's picture

I like the idea. Execution could be better.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

lucho.nunez's picture

Done. Sorry.

Lurzer's Archive Vol.2/2009 - Front Page

lucho.nunez
Activity Score 14
Art Director
Guest's picture

Looks just like the tide ads from a few years ago.

Guest
live_comments's picture

Yeah, looks like that Leo Burnett's film. But I think the message is different here.

live_comments
Activity Score 48
Guest's picture

may be, you lose everything in just one moment! could be better line.

Guest
lucho.nunez's picture

Ok. Ok. But DONE.

lucho.nunez
Activity Score 14
Art Director
Guest's picture

Great. Simple.

Guest
Guest's picture

Great simple copy.

Guest
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