Advertisement

Subway

Campaign
Agency Network: 
Published/Aired: 
March 2009
Gain:  Subway

Description

Print advertisement created by Leo Burnett, Canada for Gain, within the category: House, Garden.

Caption

It smells that good.

Advertising Agency: Leo Burnett Toronto, Canada
Chief Creative Officer: Judy John
Creative Directors: Israel Diaz
Art Directors: Israel Diaz
Copywriter: Steve Persico
Designer: Natalia Grosner
Photographer: Mark Zibert
Art Buyer: Heather Morton
Log in to post comments
Guest's picture

could anybody explain me this campaign?

Guest
Guest's picture

every print ad on this website is the same, twisted visual with a basic line of straight copy and a logo in the bottom right hand corner

Guest
Guest's picture

Haven't you heard?

Copy is dead.

Guest
Prof's picture

firstly, you're an idiot.

second, it's called 2009. advertising evolves.

now go chew on catnip.

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

Prof...you are a rude and arrogant bastard, go fuck yourself

Guest
partially_impartial's picture

you're right....let's make everything as busy and complicated as possible...that's better.

partially_impartial
Activity Score 91
Graphic Designer
Jon-Paul Mountford's picture

Nicw photography very clean.......but plain creepy!

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Brainsugar's picture

Sorry but I really don't get those ads...
What the girl does behind guys? She smells them and find that they smell good?
Does it smell o good in the airport etc... that the guys don't feel the girl?

...
Sorry, i really don't get it... :-(

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

es un detergente para que te apoyen?!

Guest
Guest's picture

it smells so good that the entire station ran away but the spirit behind him

Guest
Guest's picture

not much of an idea. very first thought.

Guest
Guest's picture

???? didnt get it

Guest
Blinvers's picture

Nice photo. Only.

Blinvers
Activity Score 81
theoldman_son's picture

Confusing, very confusing. Nice photo though.

theoldman_son
Activity Score 317
Art Director
Guest's picture

I think that smells bad. That's why there's nobody there.

Guest
Guest's picture

I think what's depicted here is a person very close to another person enjoying the nice smell.

Guest
superonesunday's picture

i don't get "smells that good"
change it

superonesunday
Activity Score 28
Creative Director
ginu's picture

the girl smells the guy or it smells like a girl??????????? confusing........... where the hell others gone????

ginu
Activity Score 140
Web Designer/Developer at chennai
Guest's picture

Hadn't AXE done a similar TVC??

Guest
Guest's picture

Yup done before....but as a TVC for AXE. Check it out: http://www.youtube.com/watch?v=eUTf-FRtC1Y

Guest
Guest's picture

I think it's saying the detergent smells so good that other people will want to get up close and sniff you. The space around just accentuates that they could be standing in many other places if they wanted to.

Guest
Guest's picture

this is so midnight meat train...

Guest
capywriter's picture

at first I thought the guy had a pony tail attached...
It's ok.

capywriter
Activity Score 5513
Copywriter at Freelance
Brainsugar's picture

Ok. So nobody understand this ad. Cool. ;-)

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

advertising should not evolve into this, I mean the target for this deterget are advertising smucks???? C'mon. I think advertising should take another direction. I'ts my opinion.

Guest
Guest's picture

A little too Febreeze-y for me-zy.

Guest
proverbialthought's picture

First I thought the scent was so good it cleaned out a messy subway. Then I thought the scent was so bad that it ran all of the other people out of the subway. Then I realized there was another person behind him and thought, "Oh, okay. That's been done amillion times." It's okay if your target audiences are preteens and have not seen this done a million times before.

proverbialthought
Activity Score 278
Graphic Designer |

...

Guest's picture

It smells that fake.

Guest
Guest's picture

No sense ... but nice photo...

Guest
Guest's picture

I'd like to see a campaing like this on a emerging market... highly confusing

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement