Agency Network: 
October 2010
Gabriela / Project Runaway:  Summer


Print advertisement created by DM9 JaymeSyfu, Philippines for Gabriela, within the category: Fashion.


This season's collection.
See how powerty and corruption came into fashion.
Project Runaway
A satirical fashion show

Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director / Copywriter: Louie Sotto
Associate CD / Art Director: Herbert Hernandez
Art Director / Illustrator: Allan Montayre
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Anonymous Author's picture

Poverty, corruption, fashion, satire; juxtaposition gone mad.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

Billoughsby's picture

I think Al Capp said it best.

Activity Score 5140
Art Director |

That's it.

Guest's picture

Funny photoshopping near the feet

dreadboy's picture

but wtf happened to her feet? Aside of that, I like this campaign.

Activity Score 411
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Billoughsby's picture

Unless I miss my guess, the odd join of feet to earth means the model was never in this location. Not a horrible cheat, but they needed to do better work there, you're right. Kind of undermines the authenticity of the ad.

Activity Score 5140
Art Director |

That's it.

joelapompe's picture

very similar to Surfrider Calendar (Bronze Lion in 2008) : don't you think?

Activity Score 4011
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