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Kevin

Campaign
Agency Network: 
Published/Aired: 
March 2009
G2:  Kevin

Description

Print advertisement created by TBWA, United States for G2, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA

Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz

Group Creative Director: Jimmy Smith
Associate Creative Director: Jayanta Jenkins
Art Director: Brent Anderson
Copywriter: Steve Howard
Group Account Director: Brynn Bardacke
Management Supervisor: Jiah Choi
Account Executive: Adam Bersin
Art Buyer: Dogan Datillo
Photographer: Thierry Des Fontaines
Photo Producer: Emilie Muller
Print Producer: MJ Chow/Kerri Krebs
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Highest Rated

Guest's picture

This ad is somewhat confusing. What each Kevin says they haven't done, seems to imply that the other Kevin has. Swimmer Kevin says "I've never been called 'The Big Ticket.'" Kevin Garnett obviously has. Kevin Garnett says that he has never been handed a pink slip. So I would assume Swimmer Kevin has, but he says says that "He has never been so poor that he had to fill the holes in his shoes with cardboard." So does that mean Kevin Garnett has had to do that?

Even more confusing is the wording differences from the tv ad and the print. In the tv ad Kevin Garnett says "I've never had to tell my wife we can't pay the mortgage." But in the print ad he says "I've never been afraid to tell my wife we might not make the mortgage." Which to me sounds like he has had to tell his wife they wont make the mortgage but he wasn't afraid to do it. It just doesn't seem well though out, I don't really understand what they were going for.

Guest
short shorts's picture

I like these print ads even more than the TV spots from the same campaign, but the timing is pretty bizarre. While these ads are attempting to create an emotional connection, they are coming off the heels of this: http://www.youtube.com/watch?v=uZsXI8eE0kQ

_______________________________

http://shortshorts.tumblr.com/

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

yatta's picture

Agreed. I like the TV, but I like the print more!

yatta
Activity Score 9
winokur's picture

This is great. The writing is good and the pictures work really well. Wish I had shot it ;)

winokur
Activity Score 47
Photographer at Winokur Photography www.winokurphotography.com |

Michael Winokur www.winokurphotography.com

iwannatalktosamson's picture

Really nice stuff. Your typical inspirational Gatorade copy done in a new-ish way. I like it.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
arvin's picture

This is better!

arvin
Activity Score 341
MindZoo's picture

Nice - great shots, great copy, I'm moved to tears ;)

MindZoo
Activity Score 119
Other at Boomtown Productions
Schizzy's picture

A neat contrast between people in the upper rungs and the lower ones, but aspiring for the same thing. Love it.

shame we don't get many nice copy ads like these nowadays. For that, this campaign is awesome.

Schizzy
Activity Score 203
Copywriter
Guest's picture

Do not like the TV at all.

i do like the print. It's different. It has a nice insight. It isn't just like all the other sports water ads. It is intelligent and worth reading. Yeah, good.

Guest
icanthink's picture

yes
print is better.

icanthink
Activity Score 270
Creative Director
Guest's picture

Opps, just to clarify my comment about not liking the TV at all, i meant the horrible Pyhton rip-off quest for G garbage that was linked, not the TV for this campaign.

Given that, the print is still much better. A real winner IMO. But the TV for this campaign is not bad, just a bit so-so and not as good as the print. The Quest stuff is bad. And not in a good way.

Guest
Guest's picture

Good campaign. clap!!clap!!

Guest
sirvan's picture

Simple. Nice.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Um, FEWER calories, not less. You're fired, Steve.

Guest
Guest's picture

agreed, this works better as a print ad

Guest
Guest's picture

This ad is somewhat confusing. What each Kevin says they haven't done, seems to imply that the other Kevin has. Swimmer Kevin says "I've never been called 'The Big Ticket.'" Kevin Garnett obviously has. Kevin Garnett says that he has never been handed a pink slip. So I would assume Swimmer Kevin has, but he says says that "He has never been so poor that he had to fill the holes in his shoes with cardboard." So does that mean Kevin Garnett has had to do that?

Even more confusing is the wording differences from the tv ad and the print. In the tv ad Kevin Garnett says "I've never had to tell my wife we can't pay the mortgage." But in the print ad he says "I've never been afraid to tell my wife we might not make the mortgage." Which to me sounds like he has had to tell his wife they wont make the mortgage but he wasn't afraid to do it. It just doesn't seem well though out, I don't really understand what they were going for.

Guest
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