Fusion, 3
Description
Creative Director: Luiz Sanches
Art Director: Marcos Medeiros
Copywriter: Wilson Mateos
Photographer: Hugo Treu

Gets the point across. Not bad, but not Almap level either.

gud art direction
but not a gud ad
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http://adsoftheworld.com/forum/dungeon/dhl_santa


I hardly ever negatively comment on here, but I don't like these. Something just isn't quite right.

Brazilian should be football player better

what is it saying?
We're going to need more lube.

Gatorade gives you so much energy that you'll be able to do everything (from martial arts to swimming, in this case).

the original have a line:
"With Gatorade you go further".
i like it.
many people, principally on target audience, pratic more than one sport in one day... i know a lot of people that run or swim and after that go play soccer, for example...

I liked it better when the US executed the same concept for Gatorade three years ago.