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Funeral

Published/Aired: 
September 2007
 Funeral
 Funeral

Description

Caption

The number one activity among teens is inactivity.
Today’s inactive youth could be the first generation to have a shorter life expectancy than their parents.
CreateAmovement.ca

Advertising Agency: MacLaren McCann Calgary, Canada
Creative Director: Mike Meadus
Art Directors: Brad Connell, Kelsey Horne
Copywriters: Mike Meadus, Nicolle Pittman
Photographer: Jason Stang
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Guest's picture

BELLISSIMA! very very cool! love the art direction

Guest
Guest's picture

nice!

Guest
godfather's picture

good insight. excellent photo.

godfather
Activity Score 131
Copywriter
Zeta (guest)'s picture

Nice Art Direction.
Nice concept.

I love it. :)

Zeta (guest)
Guest's picture

Cool...didn't see it was a couch right away. nice work

Guest
Guest's picture

Brilliant Print Ad! Just checked the website, awesome work for government.

Guest
miss thang's picture

Brilliant Print Ad! Just checked the website, awesome work for government.

miss thang
Jet Propulsion Lab's picture

I've seen several ads with the exact same message and concept (premature death brought on by teens themselves) but not one with this much impact. Art direction here is almost impeccable. I hope this work gets every possible industry recognition. But more importantly, I pray this gets enough public exposure that people will start talking about it and create some sort of a groundswell...

This is a very fine example of the visual and the copy complementing each other perfectly. Simply fantastic ad!!

Jet Propulsion Lab
Activity Score 10679
Copywriter
Ed Mintone's picture

Good job people

Ed Mintone
Activity Score 585
Other
Guest's picture

nice work, great concept

Guest
Guest's picture

The concept would work better with a fat kid. I don´t think tv is that bad these days, in the past yes since there was only a few channels and basic you had no choice on what to watch, but these days with tons of channels I think kids can even learn stuff, see different point of views, if you go with the "physical side" of inactivity then I agree but the kid had to be fat.

Guest
Rog's picture

Noice.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

thirdworldtribe's picture

one of the best ads ive seen in a long long time. salute.

thirdworldtribe
thirdworldtribe's picture

one of the best ads ive seen in a long long time. salute.

thirdworldtribe
thirdworldtribe's picture

one of the best ads ive seen in a long long time. salute.

thirdworldtribe
clambake's picture

Very nice ad.

But one of my biggest pet peeves is creative directors that suffer from Small Penis Syndrome. You're the CD, it's your job to make the copy better. Maybe even write a line or two here or there. But are you really so praise-dependent that you need a copywriting credit on top of your CD credit? Come on.

Meadus = pin dink

clambake
davdav's picture

I totally agree.

dd

davdav
pickpick's picture

Yeah I agree, If you are the creative director keep it at that, it's more professional and doesnt take away from the team that worked on it.

pickpick
Meadus's picture

Hey Clambake. Been too busy to respond before now. I've been busy creating award-winning ads. And that includes sometimes writing copy. Sometimes art directing. I even design and illustrate sometimes. Multi-talented I guess.

Clambake=jealous.

Meadus
Activity Score 20
MacLaren McCann Calgary
Guest's picture

great idea!

Guest
Danilda's picture

This is a GREAT ad....thumbs up...

Danilda
zach46's picture

Beautiful Art Direction. awesome simple idea

zach46
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