Agency Network: 
December 2010
Fundacja Azylu pod Psim Aniołem:  Doggie
Fundacja Azylu pod Psim Aniołem Print Ad -  Doggie


Print advertisement created by Mather, Poland for Fundacja Azylu pod Psim Aniołem, within the category: Public Interest, NGO.


Not every doggie is merry at Christmas.

Advertising Agency: Mather Communications, Warsaw, Poland
Creative Director: Paweł Merecz
Copywriter: Bartek Grzesiak
Art Directors: Daria Ferda, Monika Duch
Photographer: Jacek Kołodziejski / SHOOTME
Production: Luiza Doraczyńska / RedWorks
Postproduction: Iza Zembrzuska
Log in to post comments
jackmancer2017's picture

Haha, I think it's funny but not really because of what's going on in the ad but mainly because this is an ad for a dog shelter ;p

miko1aj's picture

yep. This is "creative", and i appreciate that there is an idea, but... sorry to tell. It's not a theme to be frivolous clowns out there.

Activity Score 3010
Oblabla's picture

good and funny way to draw attention. the guy doesn't want to be the dog either..or not?

Activity Score 292
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

LeeHarvey's picture

Agree, this doggy doesn't look happy at all. Strange ad, 4/10.

Activity Score 3029
Creative Director
CuriousPencil's picture

Lovely. Hope their target audience is as broadminded as we are.

Activity Score 4167
Guest's picture

Hey Curious Pencil, I always love you comments! do you have a link to your website?

Guest's picture

The target audience for this ad are actually clubbers. It's a postcard inserted in envelope with flyers promoting cultural and nightlife events, distributed in party venues and also posters placed in such venues. Christmas and first months of New Year (when you can donate 1% of your income tax to the chosen NGO) is kind of eruption period for charity campaigns. It was a purpose for this piece to be different than all the rest of such campaigns and to draw attention of people who sort of became habituated seeing tear-jerking charity ads.

CuriousPencil's picture

Well then it's a win in my book: uses the visual language they'll click with, whether or not they're part of an SM scene, they'll no doubt be familar with it. And because it has funny, and is serious, it'll distinguish itself from the slew of appeals with puppies and sadness and tearjerkers. Nice one. Would be great if you could let us know the results of this. And thanks for taking part in the conversation here.

Activity Score 4167
Dzsoi's picture

You should have put this explanation below the ad... you would have got higher rates, at least from me, definitely.

Activity Score 8563
miko1aj's picture

Yeah. "broadminded we are". Phew. How good we are so tolerant and broadminded and clever and proud. Phew.

Activity Score 3010
Guest's picture

stupid and more or less senesless. (for the reason)

if its only purpose is to draw attention it may succeed....

Guest's picture

I dont like the postprocessing here, looks very quick and harsh. I like the general idea and conception, not the execution, it seems a bit vulgar and cheap (regarding styling, his expression, the casting of the girl)

Guest's picture

mather communication Warsaw and their Ghost ad factory

New Nice and Fun's picture

Bad idea - Bad Art !

They'll never get any money!

New Nice and Fun
Activity Score 375
leandro pinho's picture

bom bom

leandro pinho
Activity Score 6
JeffP's picture

Haha. Not my style of Christmas but the tagline is just awesome.
Now, if the Media agency did their job and placed this ad in the right places, it should work well.

Activity Score 802
Marketing Manager at TomTom
SCHIZFLUX's picture

I like it outside its purpose. As for the purpose... I think the ad is a bit too cute to elicit a proper response. It does not charge the viewer emotionally vis-à-vis the stated purpose. The viewer sees the picture, laughs at it for what it is (or may be).. and that's it. How am I supposed to know it's actually about a dog shelter?

Activity Score 40
Janae's picture

can't see the connection to the target group.
the homepage show an absolut opposite with small
children and a loving family.

Activity Score 375
Jimmy Terroir's picture

Anything thats a change from tugging on heart strings is a good change
Go them for actually doing something different

Jimmy Terroir
Activity Score 35
peppermintfountain's picture

first glance - WTF
second time - Hmmmm
third look - actually not bad!!

Activity Score 17
Guest's picture

But the doggie on the photo IS happy...obviously...

nicebastard's picture

I guess so, judging by ripped presents. Unhappy ones are in the shelter

Activity Score 298
javoespinoza's picture

i like. simple and funny, but the website is horrible

Activity Score 116
MidasTouch's picture

Oh, gosh I hate sex in adds.
So stupid, so unjustified, so first degree, so false.

Activity Score 1020

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Featured Content

Latest Collections