Agency Network: 
Published/Aired: 
February 2009
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Views
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Fundación Seguros Caracas:  Head, 3

Description

Print advertisement created by La Cocina, Venezuela for Fundación Seguros Caracas, within the category: Public Interest, NGO.

Caption

When you use a mobile while you drive, your head is somewhere else.

Advertising Agency: La Cocina Publicidad, Caracas, Venezuela
Creative Directors: Gina Strusi
Art Directors: Gina Strusi
Copywriter: Florencio Ros
Photographer: Gustavo Dao
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alvinpck's picture

Shouldn't it be "ride"?

alvinpck
Activity Score 1463
Art Director
everartz's picture

i think its a successful campaign coz people are still ignoring the danger of using the mobile while driving their vehicles...

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

That shit you said makes no sense whatsoever. Besides, since when is success measured by YOU.

Guest
Guest's picture

Mala idea y muy mal,copy, dice lo mismo que la grafica muestra

Guest
winokur's picture

Lousy execution. The foreground and background lighting are completely different.

winokur
Activity Score 47
Photographer at Winokur Photography www.winokurphotography.com |

Michael Winokur www.winokurphotography.com

shahidali's picture

Brilliant!!!!
excellent creative route.
some issues may remain in art direction but the copy is too much.
the message is plain and simple no one will dare to miss it. i like it.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

Headline is too literal

Guest
Guest's picture

Terrible!!!!!!!! It looks old

Guest
Guest's picture

no, "ride" is when you're in the vehicle but not the one driving.. "drive" is when YOU are in charge, which is dangerous while using a phone.

Guest
Guest's picture

I think you can only use a mobile phone when driving or riding a scooter... riding a motorcycle needs both hands.

Guest
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