Disillusionment Seed, Disillusionment Cabbage, Disillusionment Stork

Campaign
Agency Network: 
Published/Aired: 
March 2019
Fundacion Repro: Disillusionment Seed, Disillusionment Cabbage, Disillusionment Stork
Fundacion Repro: Disillusionment Seed, Disillusionment Cabbage, Disillusionment Stork
Fundacion Repro: Disillusionment Seed, Disillusionment Cabbage, Disillusionment Stork
Fundacion Repro Print Ad - Disillusionment Seed, Disillusionment Cabbage, Disillusionment Stork
Fundacion Repro Print Ad - Disillusionment Seed, Disillusionment Cabbage, Disillusionment Stork
Fundacion Repro Print Ad - Disillusionment Seed, Disillusionment Cabbage, Disillusionment Stork

Description

We decided to break down those myths that respond to the typical question kids ask, “where do babies come from?”

We took charge and responded with the truth in order to expose the purpose of the foundation.

Print advertisement created by McCann, Argentina for Fundacion Repro, within the category: Public Interest, NGO.

Caption

Daddy didn't plant a seed in mummy.
You didn't come from a cabbage.
The stork doesn't exist.

Advertising Agency: Mercado McCann, Buenos Aires, Argentina
Chief Creative Officer: Martín Mercado
Executive Creative Director: Diego Tuya, Darío Rial, Nicolás Massimino
Art Director: Valentina Díaz Salama
Copywriter: Santiago Narvaja
Agency Producer: Agustín Borgognoni
Account Director: Angeles Fernandez
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