We decided to break down those myths that respond to the typical question kids ask, “where do babies come from?”
We took charge and responded with the truth in order to expose the purpose of the foundation.
Print advertisement created by McCann, Argentina for Fundacion Repro, within the category: Public Interest, NGO.
Chief Creative Officer: Martín Mercado
Executive Creative Director: Diego Tuya, Darío Rial, Nicolás Massimino
Art Director: Valentina Díaz Salama
Copywriter: Santiago Narvaja
Agency Producer: Agustín Borgognoni
Account Director: Angeles Fernandez