Panda Bear

Agency Network: 
March 2010
Fundación Par:  Panda Bear


Print advertisement created by McCann, Argentina for Fundación Par, within the category: Public Interest, NGO.


People with disabilities are not so hot in the news as panda
bears, but they also need your help.
Fundación Par. Equal ability, equal opportunity.

Advertising Agency: Mccann Erickson Argentina
Chief Creative Director: Sebastián Castañeda
Creative Director: Pancho Esposito
Art Director: Nacho Coste
Copywriter: Pancho Esposito
Account Manager: Victoria Ortelli
Illustrator: Hernán Sanchez
Photographer: Julieta García Vazquez
Technical Artist: Leandro Sivori
Additional credits: Cosme Argerich (Rancho Producciones)
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R U serious's picture

...but nobody is destroying their homes also... nor cutting down their food.

R U serious
Activity Score 418

Say my name, say my name...

maranca82's picture

Agreed. Stupid comparison.

Activity Score 422
art.vs.commerce's picture

nice idea. bad english

Activity Score 566
Art Director
pez's picture

yes, bad english, but i'm sure this ad won't be published in english because it was made in buenos aires, argentina..
beside that, i think is a really good approach. like it very much... handicapped people in argentina have a lot of problems trying to get a job, or being integrated into society sometimes... i think is not a stupid comparison, i think is a right way to talk to a specific target and catch their attention...

Activity Score 1804
Creative Director
Adaddicted's picture

This one is better...

Activity Score 3435
Art Director |


xcreativity's picture

prefer this one. although i would change the copy

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

boris70's picture

Trying to hard, meaningless. Get serious about this stuff.

Activity Score 30
Creative Director
Dadaism's picture

Catch my attention for sure! Just need to work on the copy

Activity Score 161
Darling Design
Ed Rapport's picture

i'm just not feeling this campaign. it's a bit too forced. copy is not outstanding neither the concept isn't at all really tight too me.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Tommy G.'s picture

I like it, Just one little thing, the near background is great but the far trees are too clear and not desaturated enough. It gives a too close perspective, which annoys me a lot.

8/10, keep it up!

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
smartbox's picture

Welldone guys

Activity Score 177
Guest's picture

Complètement nulle cette pub !

A.S.'s picture

The visual so very clear and emotionally impressive, but how we could compare wild animals and people with disabilities. These are so much different.

Activity Score 78
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