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Agency Network: 
Published/Aired: 
November 2016
Fundacion Don Bosco: Books
Fundacion Don Bosco Print Ad - Books

Description

Print advertisement created by Grupo Phocus, Brazil for Fundacion Don Bosco, within the category: Public Interest, NGO.

Caption

Don’t let them stop telling stories. Donate books. Deliver at the school reception. The books will be donated to public school students.

Advertising Agency: Grupo Phocus, São Luís, Brazil
Creative Director: Danilo Blume
Art Director: Moisés Sousa
Copywriters: Eliza Brandão, Danielle Vasconcelos
Retouch: Rafaela Sousa
Producer: Theo Cardinali
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Highest Rated

kleenex's picture

I pass.

kleenex
Activity Score 58797
Web Designer/Developer
kleenex's picture

I pass.

kleenex
Activity Score 58797
Web Designer/Developer
RichyGame's picture

Perhaps with a slightly less subtle gag e.g. tape (duct or paper type) on all their mouths...
I think the idea is simple and telling but needs more ooomph!

RichyGame
Activity Score 89
Dzsoi's picture

The headline is awful, but there is nothing wrong with the visual. If books stay on your shelves at home (hence nobody reads them), they can't tell their stories to anyone new.

Dzsoi
Activity Score 8611
Copywriter
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