Play the game, 2

Campaign
Agency Network: 
Published/Aired: 
June 2015
Fundación Caja Mágica:  Play the game, 2

Description

Print advertisement created by BBDO, Venezuela for Fundación Caja Mágica, within the category: Public Interest, NGO.

Caption

Brighten their future. It’s your turn, donate a toy.

Advertising agency: ZEA BBDO, Caracas, Venezuela
Creative Directors: Alí Armas, Luisana Franceschi
Art directors: Alí Armas, Mary Goncalves, Roberto Mondello
Copywriter: Luisana Franceschi
Illustrator: Alí Armas
Photographer: David González
Additional credits: Constanza Profeta
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Highest Rated

Tardigrade's picture

It means that kids that age should be playing with toys, not being breadwinners.

Tardigrade
Activity Score 2
dawasuya's picture

I don't get it

dawasuya
Activity Score 350
Tardigrade's picture

It means that kids that age should be playing with toys, not being breadwinners.

Tardigrade
Activity Score 2
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