Agency Network: 
August 2011
Fundación Alejandra Forlán Print Ad -  Drift


Print advertisement created by Publicis, Uruguay for Fundación Alejandra Forlán, within the category: Public Interest, NGO.


Traffic accidents start long befote they happen. If you drink, don't drive.

Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban Barreiro
Art Director: Diego Besenzoni
Copywriter: Federico Cibils
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Blue Apple's picture

No no no... Very Force fit....

Blue Apple
Activity Score 120
Art Director
Ramat Ajala's picture

Very good.

Ramat Ajala
Activity Score 800
ofband's picture

Boring... it can be more interesting if we show the fabrication of the glass, and said '' Traffic accidents start long before they happen. If you drink, don't drive. ''

Activity Score 83
Graphic Designer |

You can do it !

elfede's picture

Are you serious? Please!

Activity Score 140
Copywriter at Publicis Impetu
ybaris's picture

I cannot understand the image's meaning? may be equivocal

Activity Score 25
Copywriter at İstanbul
atb2005's picture

This is the most pretentious self indulgent piece of advertising @#$@) I've seen lately.

Activity Score 13557
Bill Me Now's picture

I get what they're trying to convey, but there's too much missing. Skid mark->harsh transition to glass->(insert graphic here that pull this forced idea together)

Bill Me Now
Activity Score 180
jeph's picture

^ Dead on. I like the line and the idea. But what's delivered here is simply unfinished work.

Activity Score 156
Sebastián Salazar's picture


Sebastián Salazar
Activity Score 2
Graphic Designer at Publicis Impetu
enked's picture

I can't even understand what is designed/placed up there.
Seriously, I just signed-up to comment on this !

Activity Score 25
Web Designer/Developer
ghanneal's picture


Activity Score 3
Other at Vakratunda Ads
mr.x's picture

I hate when people use Myriad Pro in ads.

Activity Score 998
Forsbergs Skola
iha's picture

This is the foundation of the famous Uruguay soccer star Diego Forlan's sister, paralyzed after a car accident. Think the print's clean and even a bit sophisticated. Good overall.

Activity Score 15
Copywriter at Demner, Merlicek & Bergmann Sofia
ELDP's picture

Dan ganas de llorar de lo buena que es!

Activity Score 46
Copywriter at Publicis Ímpetu
yoono's picture

i don't get it. what does this ad mean?

Activity Score 115
Art Director at ADRICH
luischahin's picture

could be better, love the idea. but doesnt have that easy read for a fast view.

Activity Score 25
Photographer at