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Concert

Campaign
Agency Network: 
Published/Aired: 
May 2008
Fun Factory Erotic Toys:  Concert

Description

Print advertisement created by Firstell, China for Fun Factory Erotic Toys, within the category: House, Garden.

Caption

You will be afraid someone might hear you.

Advertising Agency: Firstell Communications, Shanghai, China
Creative Director: Murphy Chou
Art Directors: Murphy Chou
Copywriters: Murphy Chou, Donghai Liu
Photographer: Scott Newett
Retoucher: Aaron Foster
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LimitedTimeOffer's picture

"Making noise to cover up sexual play" is a fun creative concept, personally I don't think these executions do much with it.

LimitedTimeOffer
Activity Score 200
Advertising Agency
nemesis's picture

Cool concept, but it fell short on the execution. Could've gotten more out of it.

nemesis
Activity Score 767
Creative Director
mark3r's picture

Ditto

mark3r
Activity Score 1949
Art Director at Scout
WWWorker's picture

Not so new as a concept as well.

Remember a silver Lion at Cannes, a few years ago (it was a tv commercial for thinner condoms made by Mannix) : a woman was visiting an appartment, with a sales agent. Suddenly she was yelling just as if she had reached orgasm. And a neighbour reacted by hitting the wall. So the woman stopped yelling and said "No" to the sales agent. It was signed something like : "Expect more pleasure".

So, no, really, "more noise" is the most obvious thing when you sell a sex toy. And those executions are really poor. By the way, why doing three times the same idea (concert / bikes / war movie) ? I'm really fed up of that tricky way to create a campaign out of one single idea. It's just a lack of creativity.

WWWorker
Activity Score 121
whitespace's picture

"So, no, really, "more noise" is the most obvious thing when you sell a sex toy."

... really? I thought "pleasure" is the most obvious thing.

whitespace
Activity Score 1953
Creative Director
Audrius Kubrik's picture

WWWorker, surely they are not making it for the Ads of the World site... if the client will run a campaign for a long time it's nice for a consumer to see something just a bit different after a while. but i get your point, there's truth in your words.

maybe it's the place where we should celebrate uber-originality and nothing else, but maybe sometimes we could just appreciate the impact advertising makes on the consumer (you, me, everybody) without supposing we all follow Cannes Lions et al.

Audrius Kubrik
Activity Score 828
Vilnius
miko1aj's picture

tagline isn't necessary.

miko1aj
Activity Score 3086
keddy's picture

haha....interesting

keddy
Activity Score 124
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

pardzy's picture

good i like it

pardzy
Activity Score 16
photographer
Tankos's picture

Good concept, too bad that it's 3 times the same visual.

Tankos
Activity Score 18
Art Director
lucaszaiden's picture

Very nice!

the copy is too literal... think it is not necessary, or maybe other way.

lucaszaiden
Activity Score 93
VP Executive Creative Director |

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cherrydarling's picture

jajajaja! Everybody has done this at least once. Great insight

cherrydarling
Activity Score 28
Copywriter
OSCAROXFORD's picture

good concept. u don´t need to explain it, it is not necessary.

OSCAROXFORD
Activity Score 19
Copywriter
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