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Have Heart's picture

Nice, subtle campaign.

Have Heart
Activity Score 922
Art Director
Brainsugar's picture

Can you explain it to me please.

Brainsugar
Activity Score 1631
Copywriter
Frederico Roberto's picture

I'll explain....sad little girl...pissed coach....hand over her head...two insights for this: "Come to dadda" or "S*ck me beautifull!!!!!!!!!!!"

Frederico Roberto
Activity Score 221
Executive Creative Director
Bauducco's picture

Hhahahahahaha

That was sick, but funny!

Bauducco
Activity Score 297
Copywriter
Frederico Roberto's picture

obvious thought :D

Frederico Roberto
Activity Score 221
Executive Creative Director
futura's picture

weak. not appealing to me at all. this campaign could stay for any product. headache?

futura
Activity Score 148
Other
postman's picture

This one works for the target. The other two are too random.

postman
Activity Score 951
Other
deetee's picture

I think it's a good ad with a good message.

The explanation...kids' sports have become a cultural disaster. Leagues, coaches and parents throw kids into programs and make them feel like failures if they're not always the best. The message is that you have to specialize by the time you're 10 or you'll never make it. It's an idiotic view of what sports are all about.

deetee
Activity Score 6
Creative Director
mayhem's picture

I like it. Nice point of view.

mayhem
Activity Score 126
Art Director
an_opinion's picture

Like the concept but very badly executed.

an_opinion
Activity Score 40
Art Director
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